Vice President - Customer Proposition & Life Cycle Management

National Bank of Ras Al-Khaimah PJSC; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

RAKBANK seeks a Vice President - Customer Proposition & Life Cycle Management to innovate and enhance customer experiences for affluent segments. This role involves strategic leadership, cross-functional collaboration, and ensuring compliance while managing segment performance and P&L, offering growth opportunities in a diverse workplace.

Benefits

Competitive, performance-linked compensation

Comprehensive medical coverage for you and your family

Life insurance and wellness benefits

Inclusive and diverse workplace culture

Career development opportunities

Mentorship from industry leaders

Qualifications

• Minimum 12 years in product management or strategic marketing.
• At least 7 years in a leadership role within banking.
• Strong background in wealth management and financial services.

Responsibilities

• Lead customer value proposition development for Affluent segments.
• Drive customer lifecycle strategies including onboarding and retention.
• Conduct market research to identify trends and opportunities.

Skills

Leadership

Product Management

Strategic Marketing

Customer Segmentation

Wealth Management

Education

Bachelor’s degree in Business Administration, Finance, Economics

MBA or Master’s

Job description

At RAKBANK, we are redefining what it means to serve customers in the financial sector. As the Vice President - Customer Proposition & Life Cycle Management , you will play a pivotal role in shaping the future of our Affluent and Mass-Affluent customer segments. This is your opportunity to lead innovation, drive strategic growth, and make a tangible impact on customer experience and business performance. Reporting directly to the EVP & Head of Wealth Management & Customer Segments, you will collaborate with cross-functional teams across marketing, sales, compliance, and product to deliver best-in-class propositions and lifecycle strategies.

What You’ll Be Doing :

• Lead the end-to-end development and execution of customer value propositions for Affluent and Mass-Affluent segments.
• Drive customer lifecycle strategies including onboarding, activation, cross-sell, portfolio management, and retention.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with internal stakeholders to enhance offerings and ensure regulatory compliance.
• Monitor segment performance and make data-driven decisions to optimize growth and profitability.
• Manage segment P&L and ensure efficient resource allocation.
• Build strategic partnerships and maintain strong relationships with key stakeholders.

What We’re Looking For :

• Education : Bachelor’s degree in Business Administration, Finance, Economics, or related field. MBA or Master’s preferred.
• Experience : Minimum 12 years in product management or strategic marketing, with at least 7 years in a leadership role within banking.
• Industry Exposure : Strong background in wealth management, customer segmentation, and financial services.

What’s In It For You :

• Competitive, performance-linked compensation
• Comprehensive medical coverage for you and your family
• Life insurance and wellness benefits
• Inclusive and diverse workplace culture
• Career development and fast-track growth opportunities
• Mentorship from industry leaders and access to cutting-edge tools

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