UX Copy Lead (Native English Speaker) | Leading Digital Bank - UAE

GSSTech Group; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading digital banking organization in Dubai seeks a UX Copy Lead to create impactful content strategies across web and mobile platforms. With at least 8 years of experience and a strong background in Human-Centered Design, the ideal candidate will enhance user engagement through compelling copy that resonates with diverse audiences.

Qualifications

• 8+ years of relevant industry experience.
• Proficiency in reading and writing UK English.
• Prior experience in Banking or Financial Services is preferred.

Responsibilities

• Shape and deliver content strategies across digital channels.
• Improve user experiences through strategic copywriting.

Skills

Human-Centred Design practices

SEO principles

CMS platforms

Creative ideation skills

UX and instructional design principles

Education

Bachelor’s degree in English, Communication, Marketing, or a related field

Job description

Are you a master of words with a passion for design thinking and crafting meaningful, human-centred experiences?

We’re looking for a UX Copy Lead to join one of the UAE’s leading digital banking organisations. In this pivotal role, you’ll help shape and deliver compelling content strategies across our digital channels – web and mobile – that resonate with users and drive impact.

Education & Background

• Bachelor’s degree or higher in English, Communication, Marketing, or a related field.
• Proven professional experience within corporate, financial services, or retail products.
• Proficiency in reading and writing UK English is essential.

Experience

• 8+ years of relevant industry experience.
• Prior experience in Banking or Financial Services is a strong advantage.
• Exposure to working in the GCC region is preferred.

Knowledge & Skills

• In-depth understanding of Human-Centred Design practices.
• Skilled in CMS platforms, SEO principles, and basic HTML.
• Strong creative ideation skills with the ability to turn concepts into engaging copy.
• Solid grounding in UX and instructional design principles.
• A compelling portfolio showcasing a variety of successful, user-focused content.
• Proven track record of improving user experiences through strategic copywriting.
• Able to tailor tone and voice for different industries and audience types.

Behavioural Competencies

• A true collaborator and creative partner across teams.
• Solutions-focused with a proactive, can-do mindset.
• Excellent communicator with the ability to give and receive feedback constructively.
• Adaptable and resilient in high-pressure, fast-paced environments.
• Skilled at managing multiple workstreams and shifting priorities.
• Displays leadership by mentoring and enabling team members to adopt UX copy best practices.
• Embraces ambiguity and thrives in a dynamic digital landscape.