UAE National PR Assistant

Ounass; Dubai; On-site; AED 90,000 - 130,000; Full time

Benefits offered by this job

Employee discounts

Structured onboarding

Job summary

Ounass in Dubai, a leading luxury fashion e-commerce platform, is seeking a PR Assistant to join its Communications and PR team. The UAE National will support planning and delivery of public relations and media activities to strengthen brand presence regionally.

The role involves collaborating across PR, communications, marketing, social media and events, gaining hands-on experience in luxury fashion and brand communications within the Middle East's premier luxury tech business.

Qualifications

• Excellent written and verbal communication skills for diverse audiences.
• Strong organisational skills with ability to manage multiple tasks and priorities.
• Interest in luxury fashion, media and brand communications.

Responsibilities

• Support the PR and communications team with day-to-day administrative, coordination and operational activities.
• Assist with planning and execution of media relations, brand campaigns, events, launches and other communications initiatives.
• Help prepare press releases, media alerts, briefing documents, presentations, reports and internal communications materials.
• Research relevant media outlets, journalists, influencers, publications and industry opportunities across the region.
• Maintain accurate media lists, contact databases, coverage trackers, campaign calendars and PR reports.
• Monitor daily media coverage, social conversations and industry news, sharing relevant updates with the team.
• Support tracking, filing and reporting of press coverage, mentions, interviews and brand features.
• Coordinate the distribution of press materials, product information, samples, invitations and event communications.

Skills

Written communication

Verbal communication

Organisational skills

Media relations

Research abilities

Digital communications

Education

PR/Communications degree

Tools

Microsoft Office

Google Workspace

Spreadsheets

Job description

Job Overview

We're looking for an organised, creative and detail-oriented UAE National to join our Communications and PR team as a PR Assistant. In this role, you'll support the planning and delivery of public relations, media and communications activities that strengthen our brand presence and reputation across the region.

As a PR Assistant at Ounass, you'll work closely with the PR, communications, marketing, social media, creative and commercial teams. This is an excellent opportunity to gain hands‑on experience in luxury fashion, e-commerce, media relations, events and brand communications within one of the Middle East's leading luxury e-commerce and technology businesses.

Key Responsibilities

• Support the PR and communications team with day-to-day administrative, coordination and operational activities.
• Assist with the planning and execution of media relations, brand campaigns, events, launches and other communications initiatives.
• Help prepare press releases, media alerts, briefing documents, presentations, reports and internal communications materials.
• Research relevant media outlets, journalists, influencers, publications and industry opportunities across the region.
• Maintain accurate media lists, contact databases, coverage trackers, campaign calendars and PR reports.
• Monitor daily media coverage, social conversations and industry news, sharing relevant updates with the team.
• Support the tracking, filing and reporting of press coverage, mentions, interviews and brand features.
• Coordinate the distribution of press materials, product information, samples, invitations and event communications.
• Assist with sample management, including organising, tracking, preparing and returning products for media and influencer activities.
• Support the organisation of press appointments, interviews, events, product launches and brand experiences.
• Coordinate with internal teams and external agencies, media contacts, partners and suppliers to ensure activities are delivered on time.
• Help ensure all communications materials reflect the brand's tone of voice, visual identity and luxury positioning.
• Assist with briefing documents and research for media meetings, interviews, events and executive engagements.
• Organise and maintain digital files, press assets, images, documents and operational records.
• Support additional communications, content and PR projects as required by the team.

What We're Looking For

• UAE National (Emirati) with eligibility to work in the UAE.
• Currently studying towards or recently completed a degree in Public Relations, Communications, Marketing, Journalism, Media, Fashion, Business or a related discipline.
• Previous internship or experience in PR, communications, marketing, media, events or luxury fashion is an advantage; however, training will be provided.
• Strong interest in luxury fashion, e-commerce, media, culture and brand communications.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong organisational skills and the ability to manage multiple tasks, deadlines and priorities.
• Creative, curious and confident in researching ideas, trends, media and relevant cultural developments.
• Comfortable working with Microsoft Office, Google Workspace, spreadsheets and digital communication tools.
• Proactive, reliable and willing to take ownership of tasks in a fast‑paced environment.
• Professional and confident when communicating with internal teams, external partners and media contacts.
• Collaborative approach to teamwork and the ability to build positive working relationships.
• Fluent in English; Arabic language skills are an advantage.
• Comfortable working with new technologies and learning internal systems quickly.

What We Offer

• The opportunity to begin or develop a career in public relations, communications and luxury e-commerce.
• Hands‑on exposure to media relations, brand campaigns, events, launches and influencer activities.
• The chance to work with leading luxury fashion brands and experienced communications professionals.
• Experience collaborating with internal teams, external agencies, media contacts and regional partners.
• A collaborative and supportive environment where learning, development and new ideas are encouraged.
• Opportunities to contribute to high‑profile campaigns, cultural initiatives and cross‑functional projects.
• Structured onboarding and guidance to help you succeed in the role.
• Competitive salary, comprehensive employee benefits and employee discounts.

If you are a creative, organised UAE National with a passion for luxury fashion, media and communications, and want to build practical PR experience within a fast‑moving e-commerce business, we'd love to hear from you.