DESCRIPTION
Supervision of Subordinates
- Lead, motivate, and train trade channel team members to develop their skills for handling vertical and horizontal assignments.
- Provide support for area managers to implement monthly initiatives according to the initiative road map, ensuring successful execution. This role involves frequent fieldwork with TT sales representatives at customer outlets and head offices (purchasing, management).
Policies, Systems, Processes & Procedures
- Implement the company’s financial and sales policies in opening new accounts, managing credit limits, ceilings, and collections.
Day-to-day Operations
- Lead and develop trade channel operations to meet business targets and maintain a competitive advantage.
- Build relationships with key decision-makers at customer organizations (KA, WS, Catering) to align strategies and objectives.
- Enhance trade channel operations by adopting the latest sales approaches (such as category management and in-store solutions) to establish a unique competitive edge.
- Identify the optimal sales organization structure, manpower needs, and recruit proactively at all levels to ensure 100% staffing and develop multifunctional resources from different departments.
- Control and report trade channel budgets and expenditures within authorized limits and deadlines to achieve trade objectives.
- Manage routing, coverage, inventory, trade deals, market returns, collections, coaching, KPI tracking, and improvement.
Reporting
- Prepare periodic sales reports and submit them to the sales manager. Keep the manager informed about sales visits and area coverage.
QUALIFICATIONS, EXPERIENCE, & SKILLS
- Bachelor's degree from a recognized university.
- 6-8 years of experience in an FMCG company.