Trade Marketing Manager - Beverages

IFFCO Group; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the baking ingredients sector is seeking a skilled business manager to oversee their bakery business and drive growth across key accounts. The role involves strategic planning, budget management, and close collaboration with teams to enhance customer relationships and market share in the UAE, Kuwait, and Qatar.

Qualifications

• 6-8 years of experience in B2B technical solution selling for bakery ingredients.
• Experience in the food/bakery industry in assigned markets.

Responsibilities

• Manage the current Ingredients Bakery Customer base and develop a 3-year Group Bakery Strategy.
• Achieve budget and growth targets for Bakery Ingredients.
• Research and communicate market conditions and potential new markets.

Skills

Ownership & Result Orientation

Business Acumen

Sales Planning

Consumer Insights & Marketing

Channel Management

Education

Bachelor's degree in business or a management-related field

Job description

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Job Summary

• Manage the bakery business in the Industrial and Key Account Bakery customers. Responsible for profitable growth in this area. The individual will manage the vision, strategy, and implementation of a 3-year strategic plan in their territory.
• Plan line-by-line budgets for each customer. A key focus is developing new customers and new SKUs within the current customer base.
• Frequent interaction with internal and external customers is crucial to ensure customer satisfaction and success.

Roles & Responsibilities

• Manage the current Ingredients Bakery Customer base. Assist in developing and communicating a 3-year Group Bakery Strategy.
• Develop and implement a 1-year account management plan for each customer.
• Achieve budget and growth targets.
• Meet monthly sales and profitability targets for Bakery Ingredients.
• Oversee marketing and brand strategy, conveying activities to all related parties (sales, R&D, operations).
• Grow market share regarding volume and revenue, improving margins and gross profit by collaborating with sales, innovation, operations, and marketing teams.
• Explore sales opportunities within the current customer base, improving scope and basket size, liaising with marketing, sales, and R&D.
• Build relationships with key customers.
• Identify new and existing business opportunities.
• Introduce innovative solutions and services to key customers.
• Develop comprehensive knowledge of current solutions and products, presenting and training the sales team accordingly.
• Research and communicate market conditions, potential new markets, and competitors.
• Strategically approach and persuade potential new customers, developing proposals with sales and R&D.
• Create marketing materials for sales and key events to showcase solutions.
• Understand costing, P&L, and customer cost-in-use from a financial perspective.
• Articulate customer needs to sales and innovation teams effectively.
• Research global trends in baking and share insights.
• Develop and implement strategies to grow markets in Kuwait & Qatar.

KPIs

• Sales and margins
• New customer expansion
• Product range expansion
• Geographical expansion
• Leadership in PMR
• Internal relationship development

Work Experience Requirement

• 6-8 years of experience in B2B technical solution selling for bakery ingredients or in the food/bakery industry in assigned markets.

Qualification

Bachelor's degree in business or a management-related field.

Competencies

Ownership & Result Orientation, Business Acumen, Sales Planning, Consumer Insights & Marketing, Business Financials, Channel Management, Self & Team Management, Planning & Decision Making, Strategic Thinking, Change Management

Business Unit: IFFCO Beverage Solutions (4678)