Trade Marketing Manager

Bachelor of Business Administration(Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

We are seeking a highly skilled Trade Marketing Manager to drive the development and execution of trade marketing strategies in the UAE market. This role is critical in optimizing in-store visibility, driving retail sales, and ensuring alignment between brand marketing and trade channel objectives.

Key Responsibilities

• Develop and implement trade marketing strategies to drive product visibility and sales growth across retail channels
• Collaborate with sales teams to create customized trade plans that align with business objectives and customer needs
• Manage trade marketing budgets, ensuring effective allocation of resources for promotional activities
• Coordinate with retailers to execute in-store displays, POS materials, and promotional campaigns
• Conduct market research to identify trends, opportunities, and competitor activity in the trade channel
• Monitor and evaluate the performance of trade programs, adjusting strategies as needed to maximize ROI
• Develop key relationships with retail partners, distributors, and wholesalers to strengthen brand presence
• Analyze sales data to measure the effectiveness of trade activities and suggest improvements
• Ensure consistency of brand messaging across all trade marketing materials and activities
• Support the execution of trade promotions and events to increase product awareness and drive foot traffic

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 5+ years of experience in trade marketing or brand management, with a focus on FMCG or retail sectors
• Strong knowledge of retail marketing, POS execution, and promotional activities
• Experience working with retail partners (hypermarkets, supermarkets, etc.) and distributors
• Excellent project management, negotiation, and communication skills
• Data-driven with a strong analytical mindset and experience using trade marketing analytics tools
• Proficiency in Microsoft Office Suite; knowledge of CRM and marketing automation tools is a plus
• Fluency in English; Arabic is an advantage
• Ability to work under pressure and meet deadlines in a fast-paced environment

Job Details

Role Function: N/A

Work Type: Full-Time

Role Level: Mid-Level

Country: United Arab Emirates

City: Sharjah

Number of Vacancies: 1

Job Category: Marketing

Company Website:

Company Industry

• Retail

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Trade Marketing Manager