TRADE MARKETING MANAGER

NADIA GLOBAL; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the lubricant industry is seeking a Trade Marketing Manager to join their Dubai office. This role involves developing trade marketing plans, conducting market analysis, and supporting sales teams. The ideal candidate will have at least 5 years of experience in the lubricant sector and possess strong analytical skills.

Qualifications

• 5 years of marketing experience in the lubricant industry.
• Strong ability in market analysis and developing trade marketing strategies.

Responsibilities

• Develop and execute trade marketing plans for automotive lubricants.
• Analyze market trends and consumer behavior to identify growth opportunities.
• Monitor sales volumes and profitability metrics to adjust marketing strategies.

Skills

Market Analysis

Trade Marketing

Sales Collaboration

Education

Bachelor's Degree

Tools

MS Office

Job description

Our client, a pioneer in lubricant industry is looking to hire a Trade Marketing Manager for their office based in Dubai.

Job Responsibilities :

• Develop and execute trade marketing plans that target automotive lubricants market segments, such as passenger cars, commercial vehicles, and industrial applications.
• Analyze market trends, consumer behavior, and competitive activity in the automotive lubricants market to identify growth opportunities.
• Develop product positioning and messaging that resonates with target audiences and addresses their specific needs and pain points.
• Coordinate promotions and events, such as trade shows and sponsorship deals, to increase product visibility and generate leads.
• Work closely with sales teams to develop sales collateral and tools that support sales efforts, such as product catalogs, training materials, and presentations.
• Conduct market research to understand the competitive landscape and the needs of key customers, such as distributors, retailers, and service providers.
• Monitor and analyze key performance metrics, such as sales volumes, market share, and profitability, to track the effectiveness of marketing efforts and adjust strategies as needed.
• Work with other marketing teams, such as brand marketing and product marketing, to ensure a cohesive and integrated marketing approach across all channels.
• Build and maintain strong relationships with key trade partners, such as distributors, retailers, and service providers, to drive sales and increase customer loyalty.
• Develop and manage the trade marketing budget to ensure that resources are allocated effectively and efficiently.
• Stay up-to-date with industry trends and emerging technologies, such as electric vehicles and alternative fuels, to identify new marketing opportunities.
• Train and coach sales teams and other stakeholders on automotive lubricants products, features, and benefits to improve sales effectiveness and customer satisfaction.
• Ensure compliance with legal and regulatory requirements in all trade marketing activities, such as environmental regulations and safety standards

Qualification & other requirements :

• Any Bachelor`s Degree.
• 5 years of marketing experience in lubricant industry.
• Good knowledge of MS Office

Working Hrs / Days : 8 Hrs / 5 Days a week