Candidates must have prior experience in Trade and Marketing within the FMCG industry not less than three years, preferably in the UAE or GCC region.
Applicants without FMCG trade/marketing experience will not be considered.
Strong knowledge of UAE retail channels (Modern Trade, Traditional Trade, Key Accounts) is mandatory
- Proven track record in planning and executing trade promotions, in-store marketing, and distributor coordination.
- Develop and implement innovative trade marketing strategies that align with brand objectives and drive sales growth in targeted markets.
- Conduct market research and competitive analysis to identify opportunities and threats, ensuring the brand remains relevant and competitive.
- Collaborate with sales teams to design promotional campaigns and in-store displays that enhance product visibility and consumer engagement.
- Manage and optimize trade budgets effectively, ensuring maximum return on investment for all trade marketing activities.
- Analyze sales data and consumer feedback to assess the effectiveness of marketing initiatives and make data-driven recommendations for improvement.
- Coordinate with cross-functional teams, including product development and supply chain, to ensure timely execution of marketing campaigns.
- Organize training sessions for sales personnel to ensure they are equipped with product knowledge and marketing strategies to engage customers effectively.
- Build and maintain strong relationships with key retailers and distributors to enhance brand presence and negotiate favorable terms.
- Prepare and present reports to senior management on trade marketing performance, insights, and strategic recommendations.
- Stay updated on industry trends and best practices in trade marketing to continuously refine strategies and tactics.
Desired Candidate Profile
- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
- Minimum of 3-5 years of experience in trade marketing or related roles within the consumer goods or retail industry in United Arab Emirates
- Proven track record of developing successful trade marketing strategies that drive revenue growth.
- Strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
- Excellent communication skills, both verbal and written, with proficiency in English; additional languages are an advantage.
- Demonstrated ability to work collaboratively in a cross-functional team environment and build relationships with stakeholders.
- Creative thinker with a passion for marketing and a keen eye for detail, ensuring high-quality execution of campaigns.
- Ability to manage multiple projects simultaneously under tight deadlines and adapt to changing priorities.
- Strong negotiation and interpersonal skills, with a customer-focused mindset and a drive for results.
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