Trade Marketing Executive: Beauty Activations & Retail Growth

The Estée Lauder Companies; Dubai; On-site; AED 180,000 - 230,000; Full time

Job summary

Estée Lauder Companies in Dubai is seeking a Trade Marketing Executive to turn brand priorities into retailer plans and activations in stores and online. You’ll collaborate with Sales, Marketing, E‑commerce and Visual Merchandising to coordinate launches, promotions and events and use data to improve future activations.

The role requires turning brand plans into practical trade calendars, planning launches and working with cross-functional teams to optimize retailer plans and campaigns.

Qualifications

• A degree in Marketing or a related field.
• 3+ years of marketing or trade marketing experience in beauty, retail, luxury goods or FMCG.
• Strong understanding of retail execution and translating brand plans into trade calendars.
• Proficiency with sales data, campaigns results, budgets and Excel.

Responsibilities

• Build trade marketing calendars by retailer and channel, translating brand plans into in-store and online activations.
• Plan and coordinate product launches, promotions and events across priority retailers.
• Partner with Key Account Managers and e-commerce teams on retailer plans and presentations.
• Work with Visual Merchandising and Store Design on launch materials, planograms, testers, point-of-sale materials and new door openings.
• Visit stores to review execution, understand retailer needs and monitor competitor activity.
• Analyse campaign performance and trade spend, sharing recommendations with brand and commercial teams.
• Manage forecasts, orders and budgets for gifts with purchase, displays and other trade materials.

Skills

Trade marketing

Retail analytics

Budget management

Excel

Education

Bachelor's degree in Marketing or related field

Job description

Estée Lauder Companies in Dubai is seeking a Trade Marketing Executive to turn brand priorities into retailer plans and activations in stores and online. You’ll collaborate with Sales, Marketing, E‑commerce and Visual Merchandising to coordinate launches, promotions and events and use data to improve future activations.

The role requires turning brand plans into practical trade calendars, planning launches and working with cross-functional teams to optimize retailer plans and campaigns.