Trade Marketing Consumer Engagement Manager - Arabic Speaker

Shiseido Company, Limited; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading company in the beauty industry is seeking a Trade Marketing Consumer Engagement Manager in Dubai. This role combines strategic and tactical responsibilities, focusing on consumer engagement initiatives that enhance brand presence and drive sales, demanding a strong understanding of the Middle Eastern market and a proficiency in both English and Arabic.

Qualifications

• Min 5 years of relevant experience within the beauty industry.
• Knowledge of the Middle Eastern market and consumer.
• Proficient communication in English & Arabic.

Responsibilities

• Develop and execute regional trade marketing plan for the Middle East.
• Manage local Social Media strategy and accounts.
• Report & analyze activation performance, providing learnings.

Skills

Project Management

Analytical Skills

Communication

Consumer Engagement

Market Knowledge

Social Media Management

Job description

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Trade Marketing Consumer Engagement Manager - Arabic Speaker

Location: Dubai

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ORGANIZATION

• Reports to: Marketing Manager, Nars
• Job Location: Dubai, UAE
• Contract type: Permanent

JOB PURPOSE

The consumer engagement manager is responsible for building and executing consumer engagement strategy and initiatives to drive awareness, engagement and Retail Sales conversion across all brand channels in the Middle East. This role focuses on translating NARS’ global brand vision into impactful local activations and initiatives, while maintaining global brand standards and equity.

MAIN RESPONSIBILITIES:

• Develop and execute regional trade marketing plan for the Middle East that aligns with NARS brand strategy, focused on enhancing brand presence, consumer engagement and Sellout.
• Drive free-standing store activation strategy and execution, collaborating closely with brand retail partner.
• Plan and execute awareness media campaigns, in close collaboration with media agency and internal stakeholders.
• Manage local Social Media strategy and accounts, liaising with local agency and Global Brand Holder to enhance brand visibility and consumer engagement.
• Trade Activations & Brand Partnerships:
• In charge of regional retailer trade marketing strategy, calendar and execution (in store activations, podiums, events) across open-sell and department stores. Collaborate with retailers and markets on initiatives, set targets/ KPIs and ensure flawless execution and results sharing.
• Develop and execute NARS FSS activation calendar across the region (in store events, masterclasses, CRM, store takeovers). Liaise with retail partner to ensure high-quality consumer experience and seamless execution. Focus on driving Sellout while ensuring positive ROI.
• Establish sample and GWP needs and share with relevant stakeholders.

• Lead strategy and execution of consumer event collaborations and strategic partnerships, driving local relevance, buzz and engagement. Ensure set KPIs are achieved.

2. Media & Social Media:

• Manage local social media content creation strategy, calendar and execution with local agency, ensuring plans are aligned with Global Brand Holder and local needs.

• Plan and execute media campaigns in line with brand strategy, with focus on driving awareness, reach and desirability. Brief and align plans with media agency and internal stakeholders.

• Manage campaign budgets, KPIs, timelines and deliverables. Share post campaign reports, analysis and optimization opportunities.

• Work closely with the PR team to leverage UGC & influencer content to maximize relevancy, buzz and engagement.

3. CRM

• Lead CRM omnichannel strategy coordination with local partners and Global HQ, ensuring alignment with brand objectives and enhancing consumer relationship management across FSS and DTC channels

• Responsible for omnichannel CRM assets request to Global

4. Analysis & Reporting:

• Report & analyze activation performance, providing learnings and recommendations based on findings.

• Leverage market and competitor insights to improve and refine future consumer engagement activities.

5. Stakeholder Management

• Collaborate with Brand Product, Artistry and VM teams, Commercial, Retail and Distribution partners, as well as EMEA and Global Stakeholders, ensuring alignment on activations and plans.

PROFILE:

• Min 5 years of relevant experience within the beauty industry.
• Knowledge of the Middle Eastern market and consumer.
• Entrepreneurial spirit with strong ownership and ‘can-do- attitude’.
• Experience in adapting to challenges, fostering culture of excellence, and guiding communications. with main stakeholders: EMEA regional office, Global brand holder and retailers.
• Strong project management and analytical skills.
• Proficient communication in English & Arabic.
• Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success