Trade Marketing and Sales Analyst - Retail Hair

Wella; Dubai; Hybrid; AED 120,000 - 150,000; Full time

Job summary

A leading beauty company in Dubai is seeking a Trade Marketing and Sales Analyst to drive retail hair marketing strategies. The candidate will be responsible for developing trade strategies, managing budgets, and collaborating with sales and marketing teams. Ideal for someone with experience in trade marketing and strong analytical skills. This position offers a hybrid work arrangement.

Qualifications

• Experience in trade marketing within the retail sector.
• Strong analytical skills with a focus on market insights.
• Ability to manage budgets and oversee financial KPIs.

Responsibilities

• Develop and execute comprehensive trade marketing strategies.
• Act as a link between marketing and sales functions.
• Manage budget for trade marketing initiatives.

Skills

Trade strategy

Market analysis

Budget management

Sales KPI management

Job description

Trade Marketing and Sales Analyst - Retail Hair

Function : Sales Location :

Dubai, AE

Work Arrangement : Hybrid

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

WellaCompany is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, WellaCompany and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, WellaCompany empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

THE ROLE & OPPORTUNITY :

Develop and execute a comprehensive 5P strategy for Retail Hair categories, aligning with brand vision to meet top and bottom-line targets. Act as a crucial link between Marketing and Sales, fostering synergies across functions and geographies for on-ground executions within budgets and brand vision.

Key Responsibilities :

1. Integrated Functionality :

Central point for core functions (Sales, Brand Marketing, and Demand / Supply Planning) to ensure brand vision and financial KPIs realization on the ground.

Develop channel-specific strategies with a sell-out mindset.

2. Trade Strategy and Business Acumen :

Define a robust 5P strategy and facilitate achievement of financial KPIs.

Create a localized trade sell toolkit, aligning initiatives with a retailer mindset.

Familiarity with brand financials for key markets.

Support Brand Marketing teams in S&OP from a trade perspective.

3. Budget Oversight :

Act as Budget Owner for A&CP & TI, managing BTL elements for categories across markets.

4. Market Insight and IMS Management :

Understand monthly IMS, collaborate with Sales teams for target-driven plans.

Monitor and implement perfect store principles.

5. Strategic Activation :

Leverage key account and channel insights for trade strategies and activation plans.

Oversee day-to-day management of trade element executions across EMEA FDM markets.

6. Operational Excellence :

Ensure 100% on-time delivery of trade elements, adhering to commercial readiness timelines.

Conduct forecasting for base, promotions, and initiatives.

Monitor promotional performance and adjust forecasts aligned with strategy and competition.

7. Market Understanding :

Understand market and channel landscape for each country, using data insights and trade calendars.

Promotional Activities :

Develop and execute promotions, collaborating closely with the field teams.

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