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A leading company seeks a senior professional for its LIVE Operations team, focusing on content strategy and creator marketing. Candidates should have extensive experience in digital media, a data-driven mindset, and fluency in English and Arabic to create compelling narratives and drive campaign success.
About the Team : The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users. Responsibilities : - Shape communication strategies for creator amplification and creator marketing, ensuring alignment with TikTok LIVE’s goals. - Develop a compelling storytelling framework to ensure content remains exciting, engaging, and aligned with brand objectives. - Develop and execute amplification strategies across owned, earned, and paid media, including social media campaigns for owned channels. - Execute high-quality and engaging content that resonates with the target audience and supports overall campaign goals. - Develop compelling creator stories and angles that drive positive media coverage through PR. - Execute creator experience events, ensuring seamless event management that strengthens creator relationships and brand loyalty. - Manage reporting for all campaigns and optimize strategies based on key performance metrics to drive continuous improvement.
Minimum Qualifications : - 6+ years in content operations, marketing, brand storytelling, or creator partnerships in digital media, entertainment, or social platforms. - Strong experience in content creation and content development, effective influencer marketing campaigns and strategies. - Strong expertise in digital marketing and campaign strategy, effectively leveraging owned, earned, and paid media for maximum impact. - Data-driven mindset, with strong skills in reporting, analysis, and campaign optimization for continuous improvement. Preferred Qualifications : - Expert in storytelling and content creation, with a deep understanding of the full cycle—from scripting and hooks to high-quality execution. - Proficient in PR and communications, collaborating with teams to craft compelling hooks for creator stories that drive media coverage. - Fluent in both English and Arabic (required), as you will be required to manage Arabic language content.