SVP Head of Pricing and Value Proposition

First Abu Dhabi Bank; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading bank in the UAE is seeking a finance professional to develop pricing strategies and enhance product profitability. The role demands a strong background in finance, with at least 10 years of experience, focusing on client value and competitive differentiation of products. Candidates must possess a Bachelor's degree in a relevant field, and a Master's degree is preferred. This is a full-time position based in Abu Dhabi.

Qualifications

• Minimum of 10 years of experience in Finance and/or consumer roles.
• Experience in developing pricing strategies and profitability models.

Responsibilities

• Focus on establishing differentiation of products in a competitive market.
• Create sophisticated pricing strategies to optimize profitability.
• Drive customer engagement and value through targeted propositions.

Skills

Sophisticated pricing methodologies

Client Lifetime Value model

Cross-sell and deep-sell techniques

Behavioral pricing

Product positioning

Education

Bachelor's degree in Finance, Accounting, Business Administration

Master's degree in Finance, Accounting, Business Administration (asset)

Job description

Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).

The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.

Core Responsibilities

• Focus on establishing clear differentiation of FAB products services and features amid a highly competitive banking market
• Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
• Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
• Develop pricing sensitivity models to support Product teams in product design & positioning
• Drive crosssell and deepsell making use of concepts like bundling to increase revenue
• Drive regular leads assignment and monitoring
• Develop attractive value propositions based on client profiles/segments to increase engagement
• Engage with the broader Everyday Banking Product/Credit Cards team to introduce value propositions aimed at attracting target client bases to the bank
• Key collaborator with the marketing team to deliver product campaigns as part of the annual calendar as well as any necessary adhoc campaigns to support retail business growth
• Ensure frontline staff training and awareness of value propositions
• Partner with Digital Transformation and Customer Experience on process improvement and transformation initiatives
• Drive customer value directly engage with internal and external stakeholders to support onboarding and customer engagement solutions acquisition journeys mobile and internet bank services loyalty platforms etc.
• Facilitate innovation planning research feasibility POV UI/UX Design business case acceptance/signoff testing implementation communication and maintenance for priority digital journeys. Advise scope expansion and viability for digital journeys
• End to end lifecycle management of customer base profitability

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Qualifications :

• Minimum of 10 years of experience in Finance and/or consumer
• Bachelors degree in Finance Accounting Business Administration or any related discipline
• Masters degree in Finance Accounting Business Administration or any related discipline is an asset

Remote Work :

No

Employment Type :

Fulltime