SVP - Head Brand & Corporate Communications

Client of James Douglas Middle East; Dubai; On-site; USD 150,000 - 250,000; Full time

Job summary

A leading company in the banking sector is seeking an SVP - Head of Brand & Corporate Communications to drive global brand strategy, oversee communications, and enhance brand reputation. The role requires extensive experience in marketing and brand management, focusing on strategic growth in new markets and partnerships.

Qualifications

• 18+ years of experience in marketing, brand, or advertising within banking.
• Experience leading global teams for brand and communication.
• Adept in new age marketing concepts.

Responsibilities

• Lead global brand and corporate communications strategy.
• Oversee brand partnerships and employer branding.
• Develop and execute brand strategies for new markets.

Skills

Interpersonal skills

Communication skills

Marketing knowledge

Job description

SVP - Head Brand & Corporate Communications

The job holder will be responsible for leading global brand and corporate communications strategy, overseeing brand partnerships, employer branding, content management, new market brand expansion, ESG brand integration, social media management, corporate and internal communications, and leveraging research and insights to drive brand relevance and resonance. Additionally, to ensure alignment with the company's values and business objectives, while enhancing brand image, market reach, and stakeholder engagement at a strategic level.

Key Result Areas

Brand Management

• Work closely with the Group Head of Marketing & Communication as knowledge management and lead brand & communications strategies and special projects globally, including existing and new growth markets, such as Egypt, Pakistan and International Company Group countries.
• Work in alignment with Business Group Heads to ensure their narratives, initiatives and achievements are communicated effectively, contributing to the holistic brand story.
• Lead and provide strategic direction for the brand, PR and social media to meet Brand KPIs for the year to increase awareness and consideration and ultimately the Brand Finance rankings and position linked to targets set for 2025 and beyond.
• Build Customer Trust through awareness campaigns such as fraud, information security etc.
• Build Brand Saliency through thematic campaigns and events annually.
• Develop a 360-degree brand plan that leverage PR, paid digital, social media and alternate channels.
• Support Business Marketing teams for strategic brand and product campaigns, research and consumer PR.
• Help the agencies in attaining a better understanding of the value propositions across all business groups to deliver superior brand plans.
• Monitor Development of quarterly brand Calendar based on the inputs provided by the segment owners; monitor the monthly activities.
• Monitor campaign performance and track campaign impact across Brand KPIs.
• Act as the gateway for generating all communication from content development across channels, ensure consistency of messages, timely roll out of new campaigns collateral, and removal of obsolete collateral.
• Ensure that there is a sequence being followed to ensure maximum reach for all brand related communication.
• Define and uphold the brand's identity, values, and visual language, ensuring consistency across all touchpoints and channels.
• Develop and maintain brand guidelines to be adhered to by all internal and external stakeholders, ensuring that the brand remains true to its core principles.
• Monitor and protect the brand's reputation, addressing any issues or challenges that may arise and working to enhance brand perception.

Brand Expansion in New Markets

• Develop and execute a comprehensive brand strategy, understanding local consumer behavior, and adapting the brand's positioning and marketing approach accordingly (Egypt, Pakistan, Oman, Saudi etc.)
• Develop visibility for employer brand for MGN related markets to support hiring for India, Pakistan and Egypt.
• Collaborate with various teams to ensure a seamless expansion process, which may involve product localization, market research, and cultural adaptation of marketing strategies.
• Establish partnerships or alliances with local entities or agencies to facilitate the brand's entry into new markets, while adhering to local regulations and business practices.

Partnerships & Sponsorships

• Identify and drive opportunities for annual/long term sponsorships such as sports, music, gaming and other relevant partnerships.
• Identify global PR opportunities and partnerships to create unique and impactful communication and deliver thought leadership through relevant platforms.
• Develop and execute a strategy for identifying strategic partnerships with other brands or organizations that can help enhance the company's brand image, reach, and influence.
• Build and maintain strong relationships with potential partners, negotiating deals and contracts that align with the company's brand identity and business objectives.
• Contribute to the development of co-branded marketing initiatives or campaigns, ensuring that they align with the overall brand positioning and messaging.
• Secure and manage long term opportunities for effective partnerships with high ROI and brand visibility.
• Cross partnership opportunities for marquee products such as ESG related, Neo, Cards, NeoBiz, Corporate etc through relevant events, webinars and conferences.

Employer Brand & Engagement Initiatives

• Position the company as a preferred employer of choice
• Disability & Inclusion position as an inclusive employer and responsible corporate through focused efforts for women (Ashriqi) and People of determination.
• COE explore, strategize and own opportunities in PR, comms and brand to rollout campaigns, brand opportunities.
• Work closely with PICG team to plan and execute the annual initiatives, and to build and execute employee communications and engagement on various HR initiatives.

Knowledge, Skills and Experience

• 18+ years of experience either within Marketing, Brand and / or Advertising within the banking industry.
• Led a global team for brand, communication and integrated agency management.
• Adept to the new age marketing and concepts to contribute to the creative ideas on board.
• Sound knowledge of budgeting, forecasting, and analyzing expense for various activities.
• Proven success in building relationships both internally and with external parties.
• Strong interpersonal & communication skills.

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