SVP – Corporate Brand, Marketing & Communications

Dubai Aviation Corporation; Dubai; On-site; AED 300,000 - 400,000; Full time

Job summary

An international airline based in Dubai is seeking a Head of Marketing to provide strategic leadership in marketing, public relations, and brand management. The ideal candidate will have a minimum of 15 years of experience in managing marketing and communications functions, with expertise in digital marketing, stakeholder engagement, and crisis communications. This position offers a unique opportunity to enhance the airline's reputation and drive brand growth.

Qualifications

• Minimum 15 years of experience with a Bachelor’s degree.
• At least 10 years managing marketing, brand, or communications functions in a consumer-facing entity.
• Background in Communications, Marketing, Public Relations, Journalism or related fields.

Responsibilities

• Develops and implements public relations strategy.
• Leads enterprise-level crisis communications strategies.
• Builds relationships with senior stakeholders.
• Oversees creation of executive communications.
• Drives digital marketing vision.
• Provides oversight for marketing initiatives.
• Designs internal communications strategies.
• Advises on internal communication strategies.
• Leads the airline's brand strategy.

Skills

Strategic Marketing Leadership

Crisis Communications

Stakeholder Engagement

Digital Marketing

Brand Management

Education

Bachelor’s degree

Master’s degree (preferred)

Job description

MAIN OBJECTIVE OF ROLE

To provide strategic leadership and direction across all aspects of marketing, public relations, internal communications, and brand management. The role is responsible for enhancing the airline's reputation, strengthening stakeholder engagement, driving digital presence, and ensuring consistent brand messaging across all internal and external platforms.

KEY RESPONSIBILITIES

1. Develops and implements a forward-looking public relations strategy that positions flydubai as the airline of choice for underserved markets, aligning communications with broader corporate growth objectives and geopolitical considerations.
2. Leads enterprise-level crisis communications strategies, ensuring preparedness and coordination with executives to preserve brand integrity and stakeholder confidence during high-impact events.
3. Builds and maintains relationships with senior stakeholders from global media, regulators, influencers, and government entities to strategically manage reputation, influence policy, and establish thought leadership.
4. Oversees the creation of high-stakes executive communications, including media briefings, keynote addresses, and public statements, ensuring alignment with corporate strategy and narrative control.
5. Drives the digital marketing vision in partnership with Commercial leadership, integrating omnichannel engagement strategies across web, mobile, social, and performance media to support brand growth and customer acquisition.
6. Provides strategic oversight for data-driven marketing initiatives, ensuring alignment with loyalty, CRM, and digital commerce platforms to maximize long-term value and customer lifecycle management.
7. Designs and manages internal communications strategies that promote transparency, alignment, and employee engagement across all organizational levels.
8. Establishes internal communication frameworks that foster cultural cohesion, organizational agility, and alignment across all business units and geographies.
9. Advises the CEO and senior leadership on internal communication strategies, organizational change, and employee advocacy to support business transformation.
10. Leads the airline’s brand strategy to ensure differentiation, customer resonance, and consistency across all touchpoints and markets, collaborating with the Customer Experience team.
11. Sets strategic direction for internal communications, ensuring alignment with corporate values, mission, and strategic priorities.
12. Acts as the steward of the airline’s brand architecture and tone of voice, aligning with customer expectations, cultural trends, and competitive positioning.
13. Oversees high-profile brand campaigns, sponsorships, and global activations, ensuring strategic alignment, brand elevation, and measurable business impact.
14. Adjusts communication strategies based on feedback from external brand audits to maintain alignment with company positioning.

QUALIFICATIONS

• Bachelor’s degree (or equivalent); Master’s degree preferred
• Background in Communications, Marketing, Public Relations, Journalism, or related fields
• Certifications such as CIPR, CIM, Digital Marketing preferred
• Minimum 15 years of experience with a Bachelor’s degree
• At least 10 years managing marketing, brand, or communications functions in a consumer-facing entity

COMPETENCIES

• Customer Focus
• Teamwork
• Effective Communication
• Personal Accountability & Commitment
• Resilience & Flexibility (Can-do attitude)
• Decision Making
• Inspiring & Developing Others
• Strategic Thinking
• Business Acumen

ISR REQUIREMENTS

Reads and complies with ISR policies, reporting any issues to management or the Information Security team. Completes required ISR awareness sessions and follows related guidelines in daily operations.

J-18808-Ljbffr