Subscription Revenue Operations Manager

GM; Dubai; Hybrid; USD 80,000 - 120,000; Full time

Job summary

GM is seeking a Revenue Operations Manager to lead subscription marketing efforts and drive revenue growth through strategic initiatives and direct communications. This hybrid role will require a mix of in-office collaboration and remote work. The ideal candidate will possess strong leadership skills and a track record in digital marketing, particularly within subscription services, to maximize customer acquisition and retention.

Benefits

Flexible work arrangement

Opportunities for career development

Inclusive workplace culture

Qualifications

• Minimum 7 years of digital marketing experience, particularly in subscription services.
• Proven record in leading innovative campaigns.
• Skilled in data-driven marketing strategies.

Responsibilities

• Lead subscription marketing communications and initiatives.
• Optimize revenue strategies and achieve KPIs.
• Manage cross-channel campaigns and customer journeys.

Skills

Performance marketing

Cross-functional collaboration

Digital campaign leadership

Leadership

Data analysis

Communication

Problem-solving

Education

Bachelor's degree in Marketing or related field

Tools

Modern marketing tools

Job description

Job Description

Work Arrangement: This role is categorized as hybrid. The successful candidate is expected to report to the office at minimum three times per week or as dictated by the business, and work remotely two times per week.

Your Role: As we build a successful Subscription business and continue to generate profitable revenue growth, it is critical to have an individual who can lead all Subscription-related communications and initiatives. The goal is to drive positive growth in acquisition and retention KPIs, minimize churn, and deliver value for our members and revenue.

Job Purpose:
The Revenue Operations Manager will lead the development of our Safety & Technology plans and emerging services, transforming GMs in-vehicle connectivity innovations into revenue-generating opportunities. This role sits at the intersection of sales strategy and personalized communications, responsible for developing and executing initiatives that drive subscriber acquisition, retention, upgrades, and reactivations. The candidate will own all 1:1 direct communications (email, WhatsApp, in-app, etc.), collaborating closely with CRM, content, analytics, product, and commercial teams to create and manage customer journeys that convert, retain, and grow customer value. The Revenue Operations Manager will manage a team focused on the performance of every customer interaction and value proposition across the lifecycle—from vision to execution—including acquisition, post-trial retention, churn reduction, and product engagement across channels such as email, direct mail, SMS, in-app, in-vehicle, and paid media, as well as dealer programs. The role requires agility, innovation, and a growth mindset, serving as the single point of contact between GM and agency partners for all subscription and revenue activities. The manager will work closely with Data & Analytics to understand member behavior and optimize offers for positive returns, ultimately responsible for revenue generation and target achievement.

What You'll Do:

1. Lead 1:1 subscription marketing communications and initiatives reporting to the Head of Marketing.
2. Achieve business KPIs for acquisition, retention, and churn.
3. Develop and execute subscription revenue strategies across acquisition, retention, and reactivation.
4. Analyze revenue performance to identify growth opportunities.
5. Define and iterate pricing structures, promotional tactics, and bundling offers.
6. Own and optimize key revenue KPIs (CLV, ARPU, churn rate, conversion rates).
7. Collaborate with sales and product teams on revenue-driving initiatives (e.g., free trials, upgrades, win-back campaigns).
8. Initiate CRM/SRM strategies for personalized communication.
9. Develop strong customer relationships using data analytics and technology.
10. Manage cross-channel campaigns (Email, Direct Mail, SMS, In-App, In-Vehicle, 1:1 Media).
11. Develop customer journeys for acquisition, retention, upsell/cross-sell, win-back, engagement, loyalty, and promotions.
12. Use behavioral and transactional data for precise audience targeting.
13. Monitor and report on campaign performance metrics.
14. Identify and address drop-off points in customer journeys.
15. Ensure compliance with data privacy laws (GDPR, SPAM, etc.).
16. Partner with internal teams (Field/Sales, Finance, Brand, Digital Marketing, Product Marketing, CX) and external agencies.
17. Lead campaign creation from concept to execution.
18. Foster a performance-based, iterative culture for customer experience improvement.
19. Manage agency relationships, performance, budgets, and contracts.
20. Drive internal awareness and construct 90-day rolling communication plans.
21. Motivate agencies for efficient and effective work delivery.

Your Skills & Abilities:

• Forward-looking performance marketer excelling in fast-paced, innovative environments.
• Strong cross-functional collaboration and adaptability to change.
• Proven track record in leading innovative, performance-driven digital campaigns.
• Strong leadership skills to set and lead high-performing teams.
• Proficient in modern marketing tools, data analysis, 1:1 and addressable technologies, AI/ML, and digital channels.
• Strategic thinker with problem-solving and organizational skills.
• Excellent communicator with executive presentation skills.
• Strong discipline in execution and performance management.
• Experience developing and leading agency teams, mentoring junior talent.
• Ability to identify issues/opportunities and develop actionable solutions.
• Minimum 7 years of SRM or digital marketing experience, preferably in subscription marketing and revenue generation.
• Expertise in integrated/automated marketing campaigns, segmentation strategies, and data-driven initiatives.
• Experience in technology brand marketing, systems analysis/design/UX, and agency management.
• Strong financial and performance management skills.
• Proven ability to lead cross-functional teams and manage complex projects.
• People leadership skills to influence without authority and interest in mentorship and individual development.

About GM: Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion. We embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Why Join Us: We believe in making a daily choice to drive meaningful change through our words, deeds, and culture. We want every employee to feel they belong to one GM team.

Non-Discrimination and Equal Employment Opportunities: GM is committed to a workplace free of unlawful discrimination, fostering inclusion and belonging. We encourage candidates to review the key responsibilities and qualifications for each role and apply if they match their skills. Applicants may need to complete role-related assessments or screenings before employment. Learn more at How we Hire.

Accommodations: GM offers opportunities to all job seekers, including individuals with disabilities. If you need accommodations during your job search or application, email us or call us. Please include a description of the accommodation, the job title, and requisition number.

Required Experience: Manager