Student Enrolment Associate

Canadian University Dubai; Dubai; On-site; AED 78,000 - 123,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Generous annual leave

Onboarding and training

Multicultural community

Development pathways

Job summary

Canadian University Dubai is seeking a motivated Student Enrolment Associate to be the first point of contact for prospective students and families. You will manage the university's main enquiry channels, qualify leads, and guide inquiries toward visits, consultations, applications, and registration.

Success means fast, professional responses, structured follow-ups, and accurate CRM records. You will support events, cross-school initiatives, and ensure smooth handovers to enrolment advisors

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field or equivalent experience.
• 1–2 years' experience in sales or customer-facing role, ideally in education.
• Excellent verbal and written English; Arabic a plus.

Responsibilities

• Respond to inbound enquiries promptly via calls, WhatsApp, email, and messages.
• Qualify leads, provide guidance, and support progression to applications and registrations.
• Invite and follow up on open days, campus visits, webinars, and faculty sessions; convert interest to visits or applications.
• Support students through registration with reminders and document checks.
• Provide cross-school CRM support and maintain accurate pipeline records.

Skills

Customer service

Sales

Communication

CRM experience

MS Office

Education

Bachelor's degree (Business/Marketing)

Tools

CRM software

MS Office

Job description

Job Description

We are seeking a motivated, people-focused Student Enrolment Associate to join our Student Recruitment Department. This is a sales-oriented, front-line role at the heart of the student journey. You will be the first point of contact for prospective students and their families, managing the university's main enquiry channels, qualifying and nurturing leads, and guiding enquiries towards concrete next steps, campus visits, consultations, applications, and registration.

Success in this role means fast, professional responses, structured follow-up, accurate CRM records, and seamless handovers to our school-based enrolment advisors.

Key Responsibilities

Enquiry Handling & Response

• Respond to inbound calls, WhatsApp messages, emails, missed calls, and general enquiries promptly and professionally, within agreed response-time standards.
• Manage the university's main enquiry channels using approved sales talk-tracks and templates.

Lead Qualification & Application Support

• Qualify prospective students based on intent, urgency, decision-maker involvement, and readiness to progress.
• Nurture qualified leads, provide document guidance, run structured follow-ups, and support progression to paid applications.
• Engage and warm leads for the School of Communication & Creative Industries, and support leads and applicants for the School of Management.

Event Support & Attendance Generation

• Invite prospective students to open days, campus visits, webinars, and faculty sessions; confirm attendance and conduct post-event follow-up.
• Capture event leads and convert interest into campus visits, consultations, or applications.

Registration Conversion Support

• Support accepted and paid students through to registration via payment reminders, missing-document follow-up, and student-account guidance.

Cross-School Support & CRM Accuracy

• Provide support across schools during peak periods, urgent cases, events, and staff absences.
• Maintain accurate, up-to-date CRM records, including notes, pipeline stages, next actions, follow-up dates, and assigned tasks.

What We Are Looking For

• Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience).
• Minimum 1–2 years' experience in sales, customer service, call centre, admissions, or a similar customer-facing role, ideally in education.
• Excellent verbal and written communication skills in English; Arabic is an advantage.
• Strong organisational skills with the ability to manage high volumes of enquiries and follow-ups accurately.
• A results-driven, target-oriented mindset with a genuine commitment to helping students make informed decisions.
• Proficiency in MS Office and confidence in learning new systems.

Desirable

• Experience using a CRM or student pipeline management system.
• Familiarity with UAE higher education admissions processes and requirements.
• Experience supporting recruitment events, open days, or webinars.

What We Offer

• Competitive monthly salary
• Health Medical and Life insurance,
• Generous Annual leave
• Comprehensive onboarding and systems training
• The opportunity to be part of a dynamic, multicultural university community
• Clear development pathways within the Student Recruitment function

About Canadian University Dubai

Established in 2006, CUD is one of the most promising universities in the Middle East, Africa, and South Asia region, QS ranked in the top 2% of universities worldwide, number 1 in Dubai, and 21st in the Arab Region according to the QS Arab Region Rankings 2025.

Our expanded City Walk campus hosts state of the art amenities with a focus on entrepreneurship, innovation, and creativity. Combining all the essential elements of technology, the avant-garde campus brings a new experience to students, featuring laboratories, research facilities, media studios, high-tech classrooms, a multipurpose theatre, gymnasium, student centre, dining and entertainment options, and more.

With one of the world’s fastest growing populations, Dubai offers a diverse, multicultural environment with outstanding lifestyle and employment opportunities.

Our eligible employees enjoy competitive compensation and benefits, including generous annual leave, tax free salary, housing allowance, annual flights for self, spouse, and dependent children, children’s education allowance, relocation and shipping allowance, professional development opportunities, international health insurance, in house visa and relocation support services, and full access to campus facilities.

Canadian University Dubai is committed to fostering an inclusive and supportive working environment and welcomes applications from qualified candidates of diverse backgrounds.

About Us

Established in 2006, CUD is one of the most promising universities in the Middle East, Africa, and South Asian region, QS Ranked in the top 2% of Universities in the World, the #1 University in Dubai, and 21 st in the Arab Region according to the QS Arab Region Rankings 2025.

Our expanded City Walk campus hosts state-of-the-art amenities with a focus on entrepreneurship, innovation, and creativity. Combining all the essential elements of technology, the avant-garde campus brings a new experience to students, featuring: laboratories, research facilities, media studios, high-tech classrooms, a multipurpose theatre, gymnasium, student centre, plenty of dining and entertainment options, and many more!

With the world’s fastest growing population, Dubai is home to an exciting, diverse, multi-cultural blend of young, dynamic, professionals, all drawn to the Emirate for its unrivalled lifestyle and the outstanding employment prospects.