Strategy and Marketing Manager

Job Description

The Strategy and Marketing Manager is responsible for driving the organization’s strategic planning and marketing initiatives to enhance brand visibility, market position, and long-term growth. This role combines market analysis, brand development, and strategic insight to support decision-making and improve business outcomes. Working in a competitive UAE market landscape, the manager collaborates with cross-functional teams to align marketing efforts with broader business objectives and customer needs.

Responsibilities:

• Developing and executing strategic plans that support organizational growth and market expansion.
• Leading market research and competitive analysis to identify emerging trends, customer behavior, and new opportunities.
• Creating and managing integrated marketing strategies, campaigns, and digital initiatives.
• Collaborating with senior leadership to align business strategies with marketing goals.
• Monitoring brand performance and ensuring consistency across all communication channels and platforms.
• Overseeing the development of marketing content, product positioning, and promotional activities.
• Analyzing marketing metrics and ROI to measure campaign effectiveness and adjust tactics accordingly.
• Managing external agencies, vendors, and partners to deliver high-quality marketing outputs.
• Ensuring compliance with UAE advertising and data protection regulations in all marketing activities.
• Supporting cross-functional projects such as product launches, customer engagement programs, and sales enablement tools.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 6-8 years of experience in strategic planning and marketing management, preferably within the UAE.
• Strong understanding of UAE consumer markets, digital platforms, and regulatory environment.
• Proven experience in creating and executing successful marketing campaigns across various channels.
• Exceptional analytical skills with the ability to translate insights into actionable strategies.
• Proficiency in marketing tools such as Google Analytics, HubSpot, and CRM platforms.
• Excellent communication and leadership skills to influence stakeholders and manage teams.
• Creative mindset with the ability to innovate and adapt in a fast-paced business environment.
• Fluency in English is required; Arabic language skills are an advantage.