Strategic Public Sector Marketing & Communications Lead

TALENTS TIDE HUMAN RESOURCES CONSULTING; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Talents Tide HR Consulting represents a leading UAE government entity in Dubai, seeking a Senior Marketing Communication Specialist to strengthen brand presence, engage stakeholders and communicate public initiatives with clarity and impact.

The role requires planning and executing integrated marketing and communication strategies across all channels, ensuring messaging aligns with government standards and public trust is built through bilingual content in Arabic and English.

Qualifications

• Bachelor's degree in marketing/communications or related field is required.
• 8+ years of marketing and communications experience, with at least 3 years in a government or semi-government entity.
• Excellent writing and editing skills in both Arabic and English.
• Proven experience in media relations, campaign management and corporate branding.
• Strong understanding of government communication landscape and protocols.
• Hands-on experience with social media platforms and content distribution.
• Experience managing agencies, budgets and multiple projects.

Responsibilities

• Develop and implement annual marketing and communication strategies aligned with the entity's strategic objectives and priorities.
• Manage the entity's brand identity and ensure all materials follow brand and government guidelines.
• Plan and execute campaigns across digital, social media, print, outdoor and broadcast channels.
• Write, edit, and approve high-quality bilingual content in Arabic and English including press releases, speeches, reports, website content and social posts.
• Build and maintain relationships with media outlets, journalists, and government communication offices.

Skills

Bilingual Arabic/English

Media relations

Campaign management

Branding

Content writing/editing

Stakeholder management

Public relations

Education

Bachelor's degree in Marketing, Mass Communication, Public Relations, Journalism or a related field

Tools

Social media platforms

Job description

Talents Tide HR Consulting represents a leading UAE government entity in Dubai, seeking a Senior Marketing Communication Specialist to strengthen brand presence, engage stakeholders and communicate public initiatives with clarity and impact.

The role requires planning and executing integrated marketing and communication strategies across all channels, ensuring messaging aligns with government standards and public trust is built through bilingual content in Arabic and English.