Strategic Marketing Lead for Industry Association

Middle East Facilities Management Association; Abu Dhabi; On-site; AED 89,000 - 134,000; Full time

Job summary

MEFMA (Middle East Facilities Management Association) is seeking a Marketing Executive to lead strategic marketing and communications. The role drives engagement across MEFMA’s digital channels, supporting membership, training, events and initiatives while boosting visibility and growth.

The candidate will manage branding, campaigns, website content, SEO, PR and partnerships. Strong organization, proactive communication and regional representation are essential; Arabic and English fluency and 3+

Qualifications

• Arab nationality is required.
• Fluency in Arabic and English (spoken and written).
• Minimum 3 years in marketing or communications.
• Willingness to travel regionally.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with MEFMA’s objectives
• Brand management: cultivate a strong brand identity across platforms
• Digital marketing: manage website, social media, email campaigns, and SEO
• Public relations: manage media relations and relevant publications
• Website management: content updates and collaboration with the web developer
• Graphic design: oversee marketing and communication design requirements
• Marketing growth & partnerships: identify new opportunities and collaborations
• Advertising & promotions: manage activities and revenue opportunities
• Marketing analytics & reporting: track performance and prepare reports
• Marketing budget: plan and manage the budget
• Correspondence: respond to inquiries via email, website, and social channels
• Market trends & innovation: stay updated on tools and technologies
• Regional representation: represent MEFMA at meetings and events

Skills

Arab nationality

Bilingual Arabic/English

Excellent communication

Ability to travel

Organizational skills

Job description

MEFMA (Middle East Facilities Management Association) is seeking a Marketing Executive to lead strategic marketing and communications. The role drives engagement across MEFMA’s digital channels, supporting membership, training, events and initiatives while boosting visibility and growth.

The candidate will manage branding, campaigns, website content, SEO, PR and partnerships. Strong organization, proactive communication and regional representation are essential; Arabic and English fluency and 3+