GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, food, and health sectors. Its vision is to inspire people to win in ways that make the world better. GMG's investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Owned and managed by the Baker family, it has become a leading global company affiliated with some of the world's most successful and respected brands in the well-being sector. Operating across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.