Sr. Web Analyst | Retail

Al-Futtaim; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Al-Futtaim is seeking a Senior Web Analyst to enhance ecommerce performance across multiple sites in Dubai. This role involves overseeing merchandising strategies, ensuring precise tracking and analytics implementation, and leading cross-functional collaborations for optimal user experience. A strong background in ecommerce metrics and tools is essential for success in this hybrid position.

Qualifications

• 4+ years in Ecommerce Merchandising and website performance roles.
• Strong understanding of ecommerce trading and site UX.
• Hands-on experience with GTM, GA4, BigQuery, SQL.

Responsibilities

• Lead onsite merchandising and search optimization across multiple ecommerce sites.
• Own end-to-end tagging and analytics implementation via GTM.
• Drive campaign measurement and attribution using UTM tracking.

Skills

Ecommerce trading

Search optimization

Data analysis

Communication

Attention to detail

Tools

GA4

Google Tag Manager

BigQuery

SQL

Looker Studio

Job description

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa. Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. The organization’s entrepreneurship and relentless customer focus enable it to grow and expand, responding to the changing needs of its customers within the societies in which it operates.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each day.

Overview of the Role :

The Senior Web Analyst leads onsite merchandising and search optimization across multiple Al Futtaim Ecommerce sites while owning digital tracking and analytics implementation. This hybrid role ensures a best-in-class customer experience, campaign measurement, and data accuracy. You will guide junior merchandisers, drive trading strategies, and ensure robust analytics through tools like GA4, GTM, and BigQuery.

What You Will Do :

• Improve website KPIs through strategic merchandising, product placement, and search engine optimization.
• Lead merchandising/trading for e-Stores, maximizing visibility, availability, cross/up-sell, and content accuracy.
• Own end-to-end tagging and analytics implementation via Google Tag Manager, including enhanced ecommerce, server-side tagging, and custom events.
• Ensure accurate GA4 tracking (including BigQuery exports) and app analytics via Adjust / Appsflyer.
• Build reports/dashboards using Looker Studio or similar BI tools; perform analysis using SQL (BigQuery).
• Drive campaign measurement and attribution (paid, SEO, email, influencer) using UTM and source/medium tracking.
• Ensure compliance with privacy laws (GDPR / CCPA), Consent Mode v2, and platforms like Cookiebot.
• Support homepage/promotional updates and collaborate cross-functionally for flawless execution.

What You Will Need :

• 4+ years in Ecommerce Merchandising and website performance roles.
• Strong understanding of ecommerce trading, search optimization, and site UX.
• Hands-on experience with GTM, GA4, BigQuery, SQL, and app analytics tools.
• Familiarity with HTML / CSS / JS for debugging; experience with headless architecture is a plus.
• Proven ability to manage UTM structures, attribution, and analytics QA.
• Knowledge of privacy compliance, consent management, and automation tools (Apps Script / Python is a plus).
• Strong communication, data-driven mindset, and attention to detail.

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