Sr. Web Analyst | Retail

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A diversified regional business in Dubai is looking for a Senior Web Analyst to lead onsite merchandising and search optimization across its ecommerce sites. The role focuses on improving KPIs through strategic actions, ensuring data accuracy, and utilizing tools like GA4 and BigQuery. Candidates should have 4+ years in ecommerce merchandising with hands-on experience in analytics tools. This position provides an opportunity to enhance digital marketing strategies in a fast-paced environment.

Qualifications

• 4+ years in Ecommerce Merchandising and website performance roles.
• Strong understanding of ecommerce trading, search optimization, and site UX.
• Hands-on experience with GTM, GA4, BigQuery, SQL, and app analytics tools.

Responsibilities

• Improve website KPIs through strategic merchandising and SEO.
• Lead merchandising/trading for e-Stores, maximizing visibility.
• Own tagging and analytics implementation via Google Tag Manager.

Skills

Ecommerce Merchandising

Search Optimization

Site UX

Data-driven mindset

Attention to detail

Communication

Tools

Google Tag Manager

GA4

BigQuery

SQL

Job description

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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the Role:

The Senior Web Analystleads onsite merchandising and search optimization across multiple Al Futtaim Ecommerce sites while owning digital tracking and analytics implementation. This hybrid role ensures best-in-class customer experience, campaign measurement, and data accuracy. You’ll guide junior merchandisers, drive trading strategies, and ensure robust analytics through tools like GA4, GTM, and BigQuery.

What You Will Do:

• Improve website KPIs through strategic merchandising, product placement, and search engine optimization.
• Lead merchandising/trading for e-Stores, maximizing visibility, availability, cross/up-sell, and content accuracy.
• Own end-to-end tagging and analytics implementation via Google Tag Manager, including enhanced ecommerce, server-side tagging, and custom events.
• Ensure accurate GA4 tracking (including BigQuery exports) and app analytics via Adjust/Appsflyer.
• Build reports/dashboards using Looker Studio or similar BI tools; perform analysis using SQL (BigQuery).
• Drive campaign measurement and attribution (paid, SEO, email, influencer) using UTM and source/medium tracking.
• Ensure compliance with privacy laws (GDPR/CCPA), Consent Mode v2, and platforms like Cookiebot.
• Support homepage/promotional updates and collaborate cross-functionally for flawless execution.

What You Will Need:

• 4+ years in Ecommerce Merchandising and website performance roles.
• Strong understanding of ecommerce trading, search optimization, and site UX.
• Hands-on experience with GTM, GA4, BigQuery, SQL, and app analytics tools.
• Familiarity with HTML/CSS/JS for debugging; experience with headless architecture is a plus.
• Proven ability to manage UTM structures, attribution, and analytics QA.
• Knowledge of privacy compliance, consent management, and automation tools (Apps Script/Python is a plus).
• Strong communication, data-driven mindset, and attention to detail.

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.