Sr Manager Product Marketing Digital Entertainment

Etisalat; United Arab Emirates; On-site; USD 50,000 - 80,000; Full time

Job summary

Etisalat is seeking an experienced esports manager to lead its esports strategy in the UAE. This role involves defining and executing the go-to-market plan, managing event execution, and collaborating with various teams to enhance engagement with the MENA fan base. The ideal candidate will have a strong background in marketing and esports, with a focus on community building and partnership development.

Qualifications

• Minimum of 5 years experience in managing esports products and events.

Responsibilities

• Own Esports for e UAE, serving as the subject matter expert.
• Define gaming and esports strategy aligned with e UAE's long-term vision.
• Manage digital agency collaborations for marketing communications.

Skills

Strategic Planning

Project Management

Event Management

Digital Marketing

Community Building

Education

Bachelor’s degree in Marketing, Business Administration, or Engineering

Job description

Duties and Responsibilities

• Own Esports for e UAE, serving as the subject matter expert both internally and externally.
• Help define gaming and esports strategy aligned with e UAE's long-term vision.
• PL owner responsible for delivering the esports business case.
• Develop and execute the go-to-market plan in collaboration with segment teams to engage the MENA fan base.
• Establish and monitor KPIs with platform providers for operations and promotion.
• Manage digital agency collaborations and coordinate with relevant teams for ATL and BTL communications.
• Plan, manage, and oversee event execution and budget management for acquisition efforts.
• Define and maintain the marketing communication calendar focusing on online and offline events.
• Build and innovate e UAE’s community of esports fans based on industry trends and fan preferences.
• Explore partnerships with global gaming publishers to leverage e UAE’s assets for impactful gaming propositions.
• Analyze marketing campaign performance and adapt strategies to increase reach.
• Manage selection, negotiation, and engagement with Payment Service Providers.
• Maintain relationships with Opcos for DCB and bundling initiatives.
• Scope and deliver platform evolutions, tracking performance against KPIs.
• Collaborate with Digital Entertainment teams to cross-promote esports within gaming bundles and telco products.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or Engineering.
• Minimum of 5 years experience in managing esports products and events.

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