Sr. Manager - Marketing Subscriptions

Delivery Hero; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in digital commerce is seeking a Sr. Manager – Subscriptions to enhance subscriber activation and retention. This role involves developing marketing strategies, analyzing customer behavior, and collaborating with cross-functional teams to maximize subscriber value and loyalty.

Qualifications

• At least 7 years of experience in marketing, media, or technology.
• Minimum of 2 years leading teams.
• Proven success in subscription management and loyalty programs.

Responsibilities

• Drive subscriber activation and retention through marketing channels.
• Lead marketing strategies and optimize subscription value proposition.
• Analyze performance metrics to improve subscriber engagement.

Skills

Analytical skills

Stakeholder management

Communication

Cross-functional collaboration

Job description

About the opportunity

Role Summary

Reporting to the Director of Pricing & Growth, the Sr. Manager – Subscriptions is responsible for driving subscriber activation and retention, creating personalized customer experiences that foster loyalty and long-term engagement through marketing channels. The ideal candidate is highly analytical, data-driven, and skilled in stakeholder management, leveraging deep product, customer, and commercial knowledge to grow activation and retention, ensuring subscribers maximize their subscription value.

What’s On Your Plate?

• Develop a deep understanding of customer behavior and needs; design and execute growth initiatives for the subscription program through continuous experimentation and testing.
• Own and lead comprehensive marketing strategies across all markets, including messaging, channel mix, and creative execution.
• Support the development and optimization of the subscription value proposition to enhance retention, engagement, user growth, and profitability.
• Craft marketing strategies to promote new subscription benefits, increasing perceived value and customer loyalty.
• Collaborate with Product, Marketing, and Analytics teams to design and implement evergreen campaigns and product improvements.
• Analyze performance metrics to improve subscriber acquisition, engagement, and retention, focusing on converting trial users to paid subscribers.
• Identify market opportunities and customer insights to inform product development and pricing strategies; conduct A/B tests to evaluate initiatives and refine product-market fit.
• Lead lifecycle management strategies to maximize subscriber lifetime value (LTV).
• Monitor and report on subscriber trends, KPIs, partnerships, local content performance, and operational challenges to ensure ongoing effectiveness.

What you need to be successful

What Did We Order?

• At least 7 years of professional experience in marketing, media, technology, strategy, business planning, or management consulting.
• People management experience preferred, with a minimum of 2 years leading teams.
• Proven success in subscription management, loyalty programs, and user lifecycle management.
• Strong analytical skills with experience interpreting large data sets and conducting campaign analytics for rapid, data-driven decisions.
• Excellent communication skills, capable of conveying complex topics to executive audiences.
• Adept at cross-functional collaboration with strong stakeholder management skills and the ability to build trusted relationships.
• Genuine passion for lifestyle, digital commerce, and content, combined with curiosity and a growth mindset.

Who we are

Talabat is part of the Delivery Hero Group, a pioneering local delivery platform operating in over 70 countries worldwide. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX index.