Specialist - Social Media and Events

Gulftainer; Sharjah; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading company in the logistics sector seeks a Social Media Manager to enhance their brand presence across various platforms. The ideal candidate will manage content creation, foster audience engagement, and analyze performance metrics while overseeing events locally and internationally. Applicants should have a relevant degree and considerable experience in social media and event management.

Qualifications

• Bachelor’s degree in a related field.
• At least 4 years of experience in social media and event management.
• Strong proficiency with social media tools and analytics.

Responsibilities

• Manage and grow social media presence, focusing on engagement and growth.
• Plan and execute B2B events from A-Z, targeting multiple markets.
• Monitor analytics and generate performance reports.

Skills

Social Media Management

Audience Engagement

Analytics

Content Creation

Event Management

Education

Bachelor’s in Marketing / Digital Marketing / Communications / Public Relations / Journalism

Tools

Social Media Management Tools

Analytics & Reporting Tools

Event Management Platforms

Job description

Summary:

Manage and grow Gulftainer’s group presence on social media platforms, ultimately driving engagement, brand awareness, and business outcomes. This involves creating and publishing engaging content, interacting with followers, analyzing data, and developing strategies to achieve specific goals.

Also, on the events front, to plan and execute B2B events experience - able to handle events from A-Z (local, regional, and international trade shows) - target markets are the UAE, KSA, Iraq, China, India, Europe, and USA.

Duties and Responsibilities:

Content Creation and Curation

• Developing Social Media Strategies: This includes planning, researching, and implementing strategies to achieve specific business objectives, such as increasing follower counts, driving channels’ traffic, and generating leads.
• Creating and Curating Content: This involves crafting written content and selecting relevant content from other sources to post on social media platforms.
• Work with our in-house creative officer to produce top-notch visuals.

Content Scheduling

• Using tools to schedule posts for optimal timing and reach.
• Audience Engagement and Interaction: Responding to Comments and Messages. Actively engaging with followers and responding to their questions and comments.
• Managing Social Media Communities: Building and fostering a positive online community around the brand.
• Conducting Polls and Contests: Using interactive features to encourage engagement and gather feedback.

Monitoring Analytics

• Tracking key performance indicators (KPIs) such as follower growth, engagement rates, and channels traffic from social media.
• Identifying Trends: Using data to understand audience preferences, optimise content strategy, and measure the effectiveness of campaigns.

Generating weekly and monthly reports

• Social Media reports: Focus on the performance of content across platforms like Instagram, Facebook, X (Twitter), LinkedIn, TikTok, etc.
• Event reports: Evaluate the success and impact of events organized or promoted.

Campaign Management

• Responsibility that involves planning, executing, monitoring, and optimizing marketing campaigns across digital platforms and physical events.

Other Responsibilities:

• Work with BU Heads to fish for stories.
• Ensure a cohesive brand experience across all channels.
• Establish/create other social channels like Instagram, TikTok, etc.

Qualification:

Educational Background

Bachelor’s in Marketing / Digital Marketing / Communications and Public Relations / Journalism or equivalent.

Related Work Experience

At least 4 years of experience in a similar field.

Technical / Functional Competency

• Proficiency in Social Media Management Tools
• Analytics & Reporting
• Familiarity with Event Management Platforms
• Audience Engagement
• Trend Awareness