Specialist Operational Media

Abu Dhabi Accountability Authority; Abu Dhabi; On-site; AED 40,000 - 80,000; Full time

Job summary

Join an innovative organization dedicated to enhancing its online presence through strategic social media engagement. In this role, you will be responsible for creating compelling content, managing various social media platforms, and developing effective communication strategies that align with organizational goals. This position offers a unique opportunity to influence public perception and engage with stakeholders, all while contributing to the growth and development of UAE National employees. If you are passionate about digital communication and eager to make a difference, this role is perfect for you.

Qualifications

• Strong background in social media management and content creation.
• Experience in developing and monitoring KPIs for online platforms.

Responsibilities

• Manage ADAA’s social media profiles and create engaging content.
• Analyze social media performance and ensure compliance with policies.

Skills

Social Media Management

Content Creation

Strategic Planning

KPI Development

Audience Engagement

Education

Bachelor's degree in Marketing

Bachelor's degree in Communication

Bachelor's degree in New Media

Tools

Facebook

Instagram

LinkedIn

YouTube

Snapchat

Job description

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Specialist Operational Media

Date: Apr 6, 2025

Company: Abu Dhabi Accountability Authority

Job Objective: Create and maintain a strong online presence for Abu Dhabi Accountability Authority (ADAA) and implement online communication strategies through social media accounts in accordance with policies and procedures and Abu Dhabi Government-wide communications guidelines.

Key Responsibilities/Duties:

1. Strategy and Planning
2. Contribute to the development, implementation, and update of policies, procedures manual, delegation of authority, systems user manuals, and standard forms, ensuring alignment with ADAA’s policies.
3. Assist in developing operational plans, budgets, and procurement strategies aligned with department objectives and ADAA’s mission.
4. Develop and monitor Key Performance Indicators (KPIs) for the section.

Operations:

1. Build and manage ADAA’s social media profiles (Facebook, Instagram, LinkedIn, YouTube, Snapchat) and identify other relevant channels.
2. Create engaging content tailored for each platform to raise awareness.
3. Monitor and engage with audiences, responding professionally to comments.
4. Develop and implement a Social Media Content Calendar.
5. Ensure timely publication of content.
6. Analyze and report social media performance and impact against KPIs.
7. Utilize appropriate hashtags, tags, and content strategies.
8. Stay updated with social media trends and best practices.
9. Ensure compliance with legal standards and ADAA policies.
10. Create engaging multimedia content aligned with ADAA’s strategy.
11. Monitor web traffic and report findings to management.
12. Facilitate online stakeholder engagement and queries.
13. Maintain social media account layouts and branding standards.
14. Respect copyright laws and protect intellectual property rights.

Talent Management and Development:

1. Complete required training and certifications.
2. Participate in performance reviews and meet KPIs.
3. Stay informed on relevant updates and best practices.
4. Share knowledge to enhance team capabilities.
5. Support the development of UAE National employees and Emiratization objectives.

Corporate:

1. Ensure compliance with ADAA policies across departments.
2. Prepare professional correspondence and maintain records.
3. Support organizational units and employees as needed.
4. Leverage ADAA technologies for efficiency.
5. Uphold ADAA’s values, ethics, and conduct standards.
6. Identify opportunities for process improvement and sustainability.
7. Prepare accurate reports and statements.
8. Comply with health and safety policies.

General:

1. Perform duties reflecting your academic and professional qualifications.
2. Acquire necessary certificates within specified timelines.
3. Perform tasks independently, seeking approval when delegation is needed.
4. Promote teamwork, collaboration, and dedication.

Requirements:

Bachelor's degree in Marketing, Communication, New Media, or relevant field.