Spa Brand Manager

Five Hotels and Resorts; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Join a leading luxury hotel group as a Spa Brand Manager, where you will lead brand initiatives and ensure exceptional guest experiences at their premium spa facilities. This role demands strong leadership, creativity, and a passion for wellness, making waves in a vibrant, growing environment.

Qualifications

• Minimum of 5 years of Leadership Experience in Luxury Spa or Hospitality.
• Fluency in English, additional languages like Arabic are a plus.
• Mastery of communication skills and a polished, guest-centric appearance.

Responsibilities

• Lead Spa's brand vision and elevate guest experiences.
• Manage relationships with wellness product houses and influencers.
• Drive strategic brand and marketing initiatives.

Skills

Communication

Leadership

Organisational Skills

Teamwork

Business Acumen

Interpersonal Skills

Analytical Skills

Education

Bachelor's Degree in Hospitality Management or similar

Advanced Certification or Spa-Specific Qualification

Tools

Spa Management Software

Microsoft Office

Social Media / Digital Marketing platforms

Job description

Are You Ready for a
Daring Challenge with The World s Hottest Luxury Hotel Group? Disruptive by
Design, FIVE Hotels and Resorts is Redefining FIVE-Star Hospitality and
Setting the Gold Standard across the Industry.

Join the FIVE Tribe -
and Get Ready to Make Waves.

The Candidate

A Driven Self-Starter, you have Excellent
Communication, Leadership and Organisational Skills. As an Astute Creative and
Critical Thinker, you can Conceptualise and Implement Innovative Solutions in a
Fast-Paced Environment. Not even the Smallest Detail Escapes Your Keen Eye and
You Execute Tasks Proactively with Precision and Finesse. A Can-Do! Attitude
Coupled with An Inherent Flair for Taking Ownership Makes You a Highly
Motivated Go-Getter.

Your Outgoing and Approachable Nature enables you to
Seamlessly Connect with other FIVERs and key Stakeholders, ensuring that
Their and Your Journey at FIVE is nothing short of Sensational. Joining our Spa
Team as a Spa Brand Manager will Empower you to deliver Exceptional Experiences
across our award-winning Lifestyle Destinations. Jump on Board and Unlock your
Potential in a Buzzing Environment that will take your Career to New Heights!

What We re Looking For

• A Bachelor's Degree in
  Hospitality Management, Marketing, Business Administration, or a related field
  is preferred.
  
• Advanced Certification
  or Spa-Specific Qualification, with a preference for additional certifications
  or training.
  
• A minimum of 5 years
  of Leadership Experience in a Luxury Spa, Wellness, or Hospitality environment with
  a proven track record of success in both Operations and Brand-Building.
  
• A comprehensive
  understanding of Luxury Service Expectations, Spa Industry Trends, and Wellness
  Innovation, showcasing knowledge and expertise in providing top-tier spa
  services.
  
• Sensational Teamwork
  and Collaboration skills to work effectively within a group and across Marketing,
  Public Relations, Sales and Hotel Operations departments with Fellow FIVERs.
  
• Next-Level
  Organisational and Leadership skills, effectively leading and inspiring the
  FIVE Tribe to New Heights.
  
• Impeccable
  communication skills, both verbal and written, with fluency in English
  (Additional languages like Arabic are a Plus).
  
• A Mastery of Microsoft
  Office, while possessing an exceptional knowledge of Spa Management Software,
  and Social Media / Digital Marketing platforms.
  
• Excellent
  interpersonal skills to engage effectively with Guests, FIVE Tribe Members, and
  stakeholders.
  
• A polished, guest-centric and
  performance-driven mindset, paired with an entrepreneurial flair and a Passion
  for delivering Bold wellness experiences.
  
• Strong business acumen
  and analytical skills, with a results-driven approach.
  
• A professional,
  Insta-Worthy Appearance, always adhering to FIVE s Grooming Standards and
  maintaining a polished, FIVE-Styled demeanour.
  
• A hands-on attitude,
  fuelled by a Can-Do! Spirit.
  

Key Responsibilities

• Leads the Spa s Bold brand
  vision, elevating every Guest Touchpoint to deliver a Sensational, FIVE-Star
  wellness experience.
  
• Acts as the definitive
  Brand Custodian, ensuring all Spa communications, environments, and rituals
  embody FIVE s Luxury Lifestyle Ethos.
  
• Represents the Spa in
  Executive Meetings, Public Relations Events, Influencer Activations, and
  Premium Brand Collaborations to build Visibility.
  
• Drives strategic Brand and
  Marketing initiatives, collaborating with Internal Teams and External Agencies
  to craft High-Impact campaigns.
  
• Manages relationships with
  Wellness Product Houses, Media Contacts, and Influencer Partners to maintain
  the Spa s Premium positioning.
  
• Presents regular
  Executive-Level Reports on Brand Performance, Guest Trends, and Growth
  Opportunities for FIVE s wellness portfolio.
  
• Oversees daily Spa
  Operations and energises performance across all Touchpoints, from service
  delivery and wellness programming to guest satisfaction and Key Performance
  Indicator excellence.
  

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