Social Media Strategist

Doors Studio; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Doors Studio, a global branding and digital marketing agency with offices in Dubai, seeks a skilled Social Media Strategist to drive brand narratives across platforms from Dubai. You will own strategy, calendar planning, and performance analysis to optimize reach and conversions.

You will collaborate with creative, design, video, and copy teams to ensure high-quality content and consistent brand voice, while guiding influencer collaborations and campaign-led content.

Qualifications

• 3–4 years of experience in social media strategy and content planning.
• Hands-on experience managing Instagram, Facebook, LinkedIn, and YouTube.
• Strong understanding of social media algorithms, trends, and best practices.
• Experience with analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics) and deriving insights.
• Excellent communication, presentation, and stakeholder management.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals and marketing objectives.
• Plan monthly and quarterly content calendars across Instagram, Facebook, LinkedIn, YouTube and X.
• Define content pillars, tone of voice, and storytelling frameworks for different brands.
• Work with creative, design, video, and copy teams to ensure high-quality content execution.
• Analyze social media performance metrics such as reach, engagement, growth, CTR and conversions.
• Identify trends and platform updates to improve organic and paid performance.
• Manage brand communication, community engagement, and reputation across social channels.
• Collaborate with performance marketing teams to align organic and paid strategies.
• Prepare weekly and monthly performance reports with insights and optimization recommendations.
• Guide the team on influencer collaborations, UGC strategies, and campaign-led content.
• Ensure consistency in brand messaging across all social platforms.

Skills

Social media strategy

Content planning

Platform management

Analytics & reporting

Stakeholder management

Tools

Meta Insights

LinkedIn Analytics

Google Analytics

Job description

Dubai, United Arab Emirates | Posted on 18/08/2026

Doors Studio is a global branding and digital marketing agency helping brands grow through strategy, creativity, and performance marketing. Headquartered in Gurugram, India , with offices in Dubai and Austin (USA) , we work with leading brands across healthcare, real estate, lifestyle, and other sectors, delivering impactful marketing solutions across markets.

Job Description

• Develop and execute comprehensive social media strategies aligned with brand goals and marketing objectives.
  
• Plan monthly and quarterly content calendars across platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter (X).
  
• Define content pillars, tone of voice, and storytelling frameworks for different brands.
  
• Work closely with creative, design, video, and copy teams to ensure high-quality content execution.
  
• Analyze social media performance metrics such as reach, engagement, growth, CTR, and conversions.
  
• Identify trends, platform updates, and content opportunities to improve organic and paid performance.
  
• Manage brand communication, community engagement, and reputation across social channels.
  
• Collaborate with performance marketing teams to align organic and paid social strategies.
  
• Prepare weekly and monthly performance reports with insights and optimization recommendations.
  
• Guide the team on influencer collaborations, UGC strategies, and campaign-led content.
  
• Ensure consistency in brand messaging across all social platforms.
  

Requirements

• 3-4 years of experience in social media strategy and content planning (mandatory).
  
• Hands-on experience managing platforms like Instagram, Facebook, LinkedIn, and YouTube.
  
• Solid understanding of social media algorithms, trends, and platform best practices.
  
• Experience with social media analytics tools such as Meta Insights, LinkedIn Analytics, Google Analytics, and third-party tools.
  
• Ability to derive actionable insights from data and performance reports.
  
• Excellent communication, presentation, and stakeholder management skills.
  
• Experience handling multiple brands in an agency environment is a plus.
  
• Exposure to healthcare, real estate, education, or service-based brands is preferred.