Social Media Specialist – Space Tech & Campaigns

Loft Orbital; Abu Dhabi; On-site; AED 134,000 - 167,000; Full time

Job summary

Orbitworks in Abu Dhabi is seeking a Social Media Specialist to own content creation, calendar management, and paid campaigns across LinkedIn, Instagram, and other platforms. You will turn milestones and employee stories into engaging posts while collaborating with Marketing, Communications and Design teams to align with business priorities.

You’ll analyze performance metrics, refine targeting, and report insights to drive growth.

Qualifications

• 1–3 years of experience managing social media accounts in a professional environment.
• Hands-on experience with LinkedIn Campaign Manager and Meta Ads Manager.
• Experience with audience targeting, segmentation and retargeting.
• Strong copywriting and visual storytelling skills.
• Experience creating and maintaining structured content calendars.
• Familiarity with social media scheduling and management platforms such as Hootsuite, Metricool, Buffer or similar.
• Good understanding of social analytics and the ability to translate data into actionable insights.
• Excellent written and verbal communication skills in English.
• Strong attention to detail and the ability to manage multiple priorities in a fast-moving environment.

Responsibilities

• Own and manage the monthly social media content calendar across LinkedIn, Instagram and other relevant platforms.
• Create engaging, on-brand content including copy, carousels, graphics briefs and short-form video concepts.
• Turn company milestones, technical achievements, events and employee stories into engaging social content.
• Partner with Marketing, Communications, Design and internal teams to align content with business priorities and campaigns.
• Maintain a consistent brand voice and visual identity across our social channels.
• Plan, launch and manage paid campaigns and boosted content across platforms including LinkedIn and Meta.
• Build and optimize audience targeting strategies using various signals.
• Monitor campaign budgets and performance and continuously optimize for stronger results.
• Track key metrics including reach, impressions, engagement, follower growth, CTR and paid campaign performance.
• Prepare regular performance reports with clear insights and recommendations.
• Use data to test and improve content, creative formats, targeting and campaign performance.
• Stay current with platform trends, algorithm changes and evolving social media best practices.

Skills

Social media management

Copywriting

Content calendar

Audience targeting

Analytics & reporting

English communication

Collaborative work

Fast-paced environment

Tools

LinkedIn Campaign Manager

Meta Ads Manager

Hootsuite

Metricool

Buffer

Job description

Orbitworks in Abu Dhabi is seeking a Social Media Specialist to own content creation, calendar management, and paid campaigns across LinkedIn, Instagram, and other platforms. You will turn milestones and employee stories into engaging posts while collaborating with Marketing, Communications and Design teams to align with business priorities.

You’ll analyze performance metrics, refine targeting, and report insights to drive growth.