Social Media Specialist (Beauty / Luxury / Lifestyle / Perfumery)

Afnan Perfumes; Ajman Emirate; On-site; AED 50,000 - 80,000; Full time

Job summary

A leading Arabic fragrance brand, Afnan Perfumes, seeks a Social Media Specialist to enhance its digital presence across platforms. This role involves content planning, social media management, creative design using Canva, and performance analytics. Ideal candidates will have a strong background in the beauty industry and a passion for storytelling, with at least three years of experience.

Qualifications

• Minimum 3 years of experience in social media management within the beauty industry.
• Excellent organizational and communication skills required.
• Proficiency in Canva with a strong eye for aesthetics essential.

Responsibilities

• Manage brand presence on Instagram, Facebook, TikTok, LinkedIn, and Snapchat.
• Plan and create monthly content calendars aligned with marketing campaigns.
• Use analytics tools to track social media performance and prepare reports.

Skills

Communication

Creativity

Social Media Management

Content Creation

Influencer Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Canva

Meta Insights

TikTok Analytics

Job description

Social Media Specialist (Beauty / Luxury / Lifestyle / Perfumery)

Who we are:

At Afnan Perfumes, we are one of the leading Arabic fragrance brands, established in 2007. Our mission is to redefine the fragrance industry by embracing a philosophy of passion and democracy. We strive to empower our customers by offering them a voice in their fragrance journey, blending traditional scents with modern flair. As a company, we are committed to excellence and innovation, continuously seeking to inspire and be inspired by our community. Our core values of passion for fragrances and respect for our heritage remain steadfast as we expand our global presence and continue to innovate in the world of perfumery.

Summary of Role:

The Social Media Specialist at Afnan Perfumes will play a critical role in enhancing our brand’s digital presence across all social media platforms. This role is ideal for a creative and organized individual with a strong background in the beauty industry and a passion for storytelling. The executive will be responsible for content planning, platform management, and influencer collaborations. With a minimum of three years of experience in beauty or a related field, the ideal candidate will possess a keen eye for design, excellent communication skills, and proficiency in Canva to conceptualize and craft visually compelling content. This position is based in Ajman, UAE.

Key Responsibilities:

Content Calendar Development:

• Plan and create monthly content calendars aligned with marketing campaigns and brand objectives.
• Conceptualize creative ideas and ensure content is engaging, visually appealing, and resonates with the audience.
• Collaborate with the marketing team to align content strategies with broader brand goals.

Social Media Management:

• Manage and grow brand presence across platforms such as Instagram, Facebook, TikTok, LinkedIn, and Snapchat.
• Schedule, post, and monitor content, ensuring consistency in brand tone and voice.
• Respond to audience interactions, fostering community engagement and loyalty.

Design and Content Creation:

• Use Canva to design high-quality visuals for posts, stories, and campaigns.
• Create mood boards for campaigns and collaborate with the design team to produce compelling visuals.
• Stay updated on trends in the beauty industry to inspire fresh and relevant content.

Analytics and Performance Monitoring:

• Use analytics tools to track social media performance and prepare monthly reports.
• Measure the success of campaigns and suggest improvements based on insights.
• Stay updated on the latest social media trends and platform updates to ensure competitive positioning.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in social media management within the beauty industry.
• Proficiency in Canva with a creative mindset and a strong eye for aesthetics.
• Excellent organizational and communication skills.
• Experience in influencer management and campaign coordination.
• Strong understanding of social media platforms, their algorithms, and best practices.
• Ability to craft engaging content and conceptualize innovative ideas.
• Familiarity with analytics tools like Meta Insights and TikTok Analytics.

Why Join Us:

This role is perfect for a dynamic and creative professional eager to make an impact in the beauty and fragrance industry. At Afnan Perfumes, we foster an inclusive and supportive work environment that values creativity, collaboration, and passion.

Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.