Marketing & Social Media Account Officer

Skills Hub Recruitment Solutions; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A recruitment agency in Abu Dhabi is seeking a Marketing & Social Media Account Officer to enhance brand visibility through social media. The ideal candidate will develop strategies, manage content, and analyze trends using AI tools. Must have a bachelor's degree in Marketing or related field and proven experience in social media. Proficiency in English is required, knowledge of Arabic is a plus. This position offers a dynamic work environment and opportunities for creativity.

Qualifications

• Proven experience as a Social Media Specialist or similar role.
• Strong understanding of AI technologies for social media.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop comprehensive social media strategies for brand enhancement.
• Analyze social media trends and optimize content strategies.
• Collaborate with teams to align social media with marketing campaigns.

Skills

Social media strategy development

AI tools utilization

Content creation

Communication

Analytical skills

Education

Bachelor's degree in Marketing, Communications, Computer Science, or related field

Tools

Hootsuite

Buffer

Adobe Creative Suite

Sprinklr

Brandwatch

Job description

Marketing & Social Media Account Officer

About the job Marketing & Social Media Account Officer

Key Responsibilities:

• Develop and implement comprehensive social media strategies to enhance brand visibility and engagement across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Utilize AI tools and technologies to analyze social media trends, track performance metrics, and optimize content strategies.
• Create, curate, and manage high-quality, engaging content tailored to our target audience.
• Monitor and respond to social media interactions in a timely and professional manner.
• Collaborate with marketing, design, and content teams to align social media efforts with overall marketing campaigns and objectives.
• Conduct regular social media audits and competitor analysis to identify areas for improvement.
• Stay up-to-date with the latest social media trends, tools, and best practices, particularly those related to AI and machine learning.
• Generate and present reports on social media performance, insights, and recommendations for enhancement.

Qualifications:

• Bachelors degree in Marketing, Communications, Computer Science, or a related field.
• Proven experience as a Social Media Specialist or similar role, with a portfolio of successful social media campaigns.
• Strong understanding of AI technologies and their application in social media marketing.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and AI analytics platforms (e.g., Sprinklr, Brandwatch).
• Excellent communication and writing skills in English; proficiency in Arabic is a plus.
• Creative mindset with the ability to generate innovative ideas and content.
• Strong analytical skills with the ability to interpret social media data and trends.
• Ability to work independently and as part of a team in a fast-paced environment.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications:

• Experience with paid social media advertising and campaign management.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Certification in social media marketing or related areas.