Social Media Specialist

Dr Scent; Sharjah; On-site; AED 120,000 - 200,000; Full time

Job summary

A creative marketing firm in Sharjah is looking for a Social Media & AI Media Specialist to manage digital presence and create engaging content. You will oversee social media strategies, design marketing materials, and utilize AI tools to enhance creativity. Ideal candidates should have a Bachelor's degree and 2–4 years of experience in relevant fields. Strong design and communication skills are essential, alongside proficiency in Adobe Creative Suite.

Qualifications

• 2–4 years of proven experience in social media management and graphic design.
• Strong portfolio showcasing digital content creation and design skills.
• Hands-on experience with AI content tools like Mid journey, DALL·E, and Canva AI.

Responsibilities

• Plan and manage monthly content calendars in alignment with business goals.
• Design and edit graphics and marketing materials.
• Track performance analytics and optimize campaigns accordingly.

Skills

Social media management

Graphic design

Content creation

AI tool proficiency

Communication skills

Education

Bachelor’s degree in marketing, Graphic Design, Media, or related field

Tools

Adobe Creative Suite

Canva

Job description

Role Purpose

The Social Media & AI Media Specialist is responsible for managing the company’s social media presence, creating engaging visuals, and producing innovative media content. This role blends marketing strategy, design creativity, and AI-driven innovation to build strong brand visibility, increase customer engagement, and deliver high-quality content across digital platforms.

Key Responsibilities

Social Media Management

• Plan and manage monthly content calendars in alignment with business goals and campaigns.
• Schedule, upload, and publish posts while maintaining a consistent brand tone.
• Monitor and respond to followers, comments, and inquiries to strengthen community engagement.
• Track performance analytics (reach, engagement, CTR, conversions) and optimize campaigns accordingly.

Graphic Design & AI Media Production

• Design and edit graphics, visuals, and marketing materials (posts, stories, reels, ads, flyers, and digital banners).
• Ensure brand consistency and maintain high-quality design standards.
• Collaborate with the marketing team to deliver creative concepts and campaign assets.
• Utilize AI-driven tools to enhance creativity, efficiency, and content output.
• Experiment with emerging AI platforms to introduce innovative visual styles.
• Maintain a library of AI-generated assets for future campaigns.

Qualifications & Skills

• Bachelor’s degree in marketing, Graphic Design, Media, or related field.
• 2–4 years of proven experience in social media management and graphic design.
• Strong portfolio showcasing digital content creation and design skills.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects) and/or Canva.
• Hands-on experience with AI content tools (Mid journey, DALL·E, Runway, Canva AI, etc.).
• Knowledge of social media platforms, publishing workflows, and trends.
• Strong organizational skills and ability to manage multiple projects.
• Excellent communication skills: bilingual (English required, Arabic preferred).