Social Media Specialist

The Social Media and Marketing Specialist will be responsible for planning, creating, and executing engaging content across all social platforms, while also supporting broader marketing campaigns. This role requires creativity, strong analytical skills, and a keen understanding of current digital trends to help grow brand awareness, engagement, and lead generation.

Desired Candidate Profile

Key Responsibilities

Social Media:

• Develop and manage content calendars for platforms like Instagram, LinkedIn, Facebook, Twitter, TikTok, and YouTube.
• Create engaging and visually appealing posts, stories, reels, and videos.
• Monitor social media accounts, respond to comments/messages, and engage with followers.
• Track performance metrics (reach, engagement, growth) and adjust strategies accordingly.
• Collaborate with influencers and partners to boost reach and brand visibility.

Marketing:

• Assist in planning and executing digital marketing campaigns (email, PPC, SEO, paid social).
• Design and write content for email marketing campaigns and newsletters.
• Coordinate with the design and content teams to create consistent brand messaging.
• Monitor analytics using tools like Google Analytics, Meta Insights, and HubSpot.
• Support the creation of promotional materials, landing pages, and marketing assets.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in social media management and digital marketing.
• Strong understanding of various social media platforms and trends.
• Experience with design tools (Canva, Adobe Creative Suite, etc.) is a plus.
• Familiarity with marketing platforms like Meta Business Suite, Google Ads, Mailchimp, etc.
• Excellent writing, editing, and communication skills.
• Ability to analyze data and derive actionable insights.
• Creative mindset with attention to detail and branding consistency.

Preferred Skills

• Video editing (for reels or short-form content).
• SEO knowledge.
• Photography or content creation background.

What We Offer

• Paid vacation, holidays.
• Career development and training opportunities.
• A fun, collaborative, and creative team culture.