Social Media Specialist

sanam holding; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company is seeking a Social Media Specialist to enhance their digital presence. The role involves developing and implementing content strategies, tracking performance metrics, and collaborating with cross-functional teams. Ideal candidates will have a background in marketing, strong communication skills, and hands-on experience with social media analytics.

Qualifications

• Proven experience in social media marketing or digital media.
• Fluency in English and excellent writing and editing skills.
• Knowledge of social networking and analytics tools.

Responsibilities

• Develop and implement monthly social media content calendars.
• Coordinate with marketing and product teams for consistent branding.
• Track KPIs and prepare reports with actionable insights.

Skills

Social Media Marketing

Writing

Communication

SEO

Analytical Skills

Education

BS in Communications, Marketing, Business, New Media or Public Relations

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

• Develop and implement monthly social media content calendars aligned with marketing objectives.
• Coordinate with marketing, design, and product teams to ensure consistent brand messaging.
• Identify content trends and adapt strategies to stay relevant and engaging.
• Track KPIs such as reach, engagement, follower growth, and conversions.
• Use tools like Meta Insights, LinkedIn Analytics, Twitter/X Analytics, and Google Analytics.
• Prepare weekly/monthly reports with actionable insights and recommendations.

Desired Candidate Profile

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

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