Social Media Specialist

VML; Dubai; Hybrid; AED 40,000 - 60,000; Full time

Job summary

VML is seeking a Marketing Coordinator who will engage communities by creating and curating social media content that aligns with Microsoft's strategy. The role involves scheduling content, ensuring compliance, and responding to audience interactions, all while collaborating with various stakeholders in a hybrid work environment.

Qualifications

• 2+ years experience in social media, 1+ year in content/community engagement.
• User knowledge of Sprinklr needed.
• Fluent English and Arabic essential.

Responsibilities

• Schedule social content in Sprinklr, ensuring compliance.
• Respond to comments/messages on social channels.
• Collaborate with specialists to generate local content.

Skills

Social Media Management

Content Creation

Community Engagement

Education

Bachelor of Business Administration

Tools

Sprinklr

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. VML Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agencies teams. We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy. Regional Social Command Center (RSCC) is an expertise group within the MC Program responsible for coordinating and executing marketing tasks for social campaigns and programs. The RSCC consists of four groups that further specializes in specific social media disciplines: Listening and Performance Paid Social Content and Tools Community Engagement Purpose of the job: Community Engagement Marketing Coordinator creates and curates social media content that aligns with the overall Microsoft's content strategy and regional priorities. The Marketing Coordinator also ensures all localized content meets Microsoft's social compliance and channels standards, including Security, Accessibility, and Global Readiness. Responsibilities: Organic Content Schedule all social content in Sprinklr, ensuring accurate tagging for performance tracking on RSCC managed Social channels. Ensure all local content meets company-wide social compliance and channel standards. Respond to comments and private messages on the RSCC managed social channels, coming from other triage process. Co-create content with the Content Planning Social Specialists, by generating social media copies and/or visuals for local content. Monitor sentiment of incoming comments/messages and promptly notify relevant parties, including Listening & Performance Social Specialists and relevant clients in case of crisis management situations. Collaborate with the Content Specialists to propose local content ideas to local clients, leveraging insights from the Listening & Performance Specialists, to capitalize on current social media trends and enhance social media presence continually. Operations Act as the single point of contact for local stakeholders (Field CMO, IMMs, PR/Comms) regarding ad-hoc requests for social services. Coordinate with relevant RSCC Specialists and brief them on ad-hoc social service(s) requested from local stakeholders.

Background and interest in social media (Facebook, Twitter, Instagram, YouTube, LinkedIn, blogs + more) Ideally 2+ years experience in social media, incl. 1+ year experience in content and/or community engagement disciplines Some experience in creating and delivering content to various target audience User knowledge of Sprinklr High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines Basic project management skills & experience, readiness to assume responsibility for published content, track activities progress and meet critical deadlines Solid command skills and ability to share often complex information in structured way Comfort in dealing with client's stakeholders Ability to simultaneously manage multiple activities in the publishing calendar and ability to prioritize urgent and important tasks A strong team player with ability to establish working relations with culturally diverse internal and external partners Fluent English and Arabic is essential.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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