Social Media Specialist

Aue; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a creative Social Media Specialist to enhance its online presence. This dynamic role involves developing and executing social media strategies, creating engaging content, and analyzing performance metrics to optimize campaigns. The ideal candidate will have a strong portfolio demonstrating their ability to build brand awareness and engage communities through innovative digital storytelling. If you're passionate about social media and want to make a significant impact in an academic environment, this opportunity is perfect for you.

Qualifications

• 4-6 years of experience managing social media for a brand or organization.
• Strong content portfolio showcasing creativity and campaign execution.
• Fluent in Arabic and English, both spoken and written.

Responsibilities

• Develop and execute the university’s social media strategy.
• Create engaging content that aligns with branding and goals.
• Monitor platform performance to optimize campaigns.

Skills

Social Media Management

Content Creation

Analytics

Copywriting

Visual Storytelling

Time Management

Interpersonal Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Tools

Hootsuite

Buffer

Sprout Social

Meta Business Suite

Google Analytics

Canva

Adobe Suite

CapCut

Job description

Overview
The American University in the Emirates (AUE) is seeking a creative and motivated Social Media Specialist to lead and manage the university’s online presence. The selected candidate will play a key role in building brand awareness, promoting academic programs, and enhancing community engagement through innovative digital storytelling across platforms such as Instagram, LinkedIn, TikTok, and Facebook.

Note: Arabic language skills are a Must. Applications must include a portfolio; submissions without one will not be considered.

Key Responsibilities

• Develop, manage, and execute AUE’s social media strategy.

• Create and publish engaging content that aligns with the university’s branding and goals.

• Monitor and analyze platform performance using KPIs to optimize campaigns.

• Collaborate with internal teams to ensure content is relevant, timely, and visually consistent.

• Engage with audiences and influencers to enhance online reputation and reach.

• Cover major university events, creating real-time, high-quality social media coverage.

• Train and support internal departments to foster consistent digital messaging.

• Stay current with platform trends, algorithm changes, and emerging tools.

• Generate reports and insights to support marketing strategies.

• Uphold AUE’s voice and branding across all digital channels.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• 4–6 years of experience managing social media for a brand, institution, or organization.

• Strong content portfolio showcasing creativity, campaign execution, and growth metrics.

Skills & Competencies

• Fluent in Arabic and English (spoken and written).

• Proficient with tools such as Hootsuite, Buffer, Sprout Social, or equivalent.

• Skilled in analytics platforms (e.g., Meta Business Suite, Google Analytics).

• Experienced with basic design and editing tools (e.g., Canva, Adobe Suite, CapCut).

• Strong copywriting and visual storytelling ability.

• Familiarity with content metrics and social media algorithms.

• Excellent organizational, time management, and interpersonal skills.

• Ability to manage multiple campaigns with attention to detail and deadlines.

• Familiarity with higher education digital trends is preferred.

Location: American University in the Emirates (AUE), Dubai International Academic City
Salary: AED 8,000 – 10,000 per month (based on experience and portfolio)

To Apply:
Interested candidates must submit their CV along with a link or file of their portfolio. Only shortlisted candidates will be contacted.

About American University in the Emirates (AUE):

The American University in the Emirates (AUE) invites applications from well-qualified candidates for a range of faculty and administrative positions. AUE is located in Dubai Intl. Academic City.

AUE is not just a place of learning but a hub of innovation and growth, where your expertise and aspirations find a welcoming environment.

At AUE, we believe Nothing is Impossible is the Pathway to Success

AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Business Administration, College of Media and Mass Communication, College of Engineering and Technology and College of Security and Strategic Studies. Each college boasts unique strengths and prestigious accreditations, reflecting our commitment to providing a world-class education.

The American University in the Emirates is accredited bySACSCOC(the Southern Association of Colleges and Schools Commission on Colleges) to award baccalaureate and master’s degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels

The American University in the Emirates is officially licensed to operate as a higher education institution and all its programs are accredited byCAA(the Commission for Academic Accreditation), Ministry of Education, United Arab Emirates.

TheCollege of Business Administrationis a proud member ofAACSB(The Association to Advance Collegiate Schools of Business),and its degree programs (Bachelor of Business Administration, Master of Business Administration, Master of Sport Management) are accredited byAACSB) as of 2022.

The Bachelor of Computer Science in the College of Engineering and Technologyis accredited by the Computing Accreditation Commission ofABET.

NASAD(The National Association of Schools of Art and Design) has granted the Bachelor of Science in Fashion Design, Bachelor of Science in Graphic Design, Bachelor of Science in Interior Design, and Bachelor of Science in Animation in theCollege of Design, the designation of Substantial Equivalency with accredited programs in the United States.

AUE comprises seven dynamic colleges: College of Law, College of Education, College of Design, College of Business Administration, College of Media and Mass Communication, College of Engineering and Technology and College of Security and Strategic Studies. Each college boasts unique strengths and prestigious accreditations, reflecting our commitment to providing a world-class education.