Social Media Specialist

ChatPandas, Inc.; Dubai; On-site; AED 111,600 - 167,400; Full time

Job summary

ChatPandas, Inc. in Dubai is seeking an experienced Social Media Handler to manage and enhance our brand presence across all social media platforms. In this role, you will create engaging content, coordinate press releases, and develop social media campaigns that align with business objectives.

The ideal candidate will have 2–4 years of experience in social media management and a strong understanding of digital marketing trends. Excellent communication skills and creativity are essential for this role, as well as the ability to engage with diverse online communities.

Qualifications

• 2–4 years of proven experience in social media management, digital marketing, or brand communication.
• Strong understanding of social media platforms and digital marketing trends.
• Excellent written and verbal communication skills in English.

Responsibilities

• Manage and maintain brand presence across platforms including LinkedIn, Instagram, Facebook.
• Develop and publish engaging content including posts, captions, and campaigns aligned with brand goals.
• Coordinate and manage press releases for businesses in international media platforms.
• Respond to comments, messages, and interactions while maintaining a professional brand voice.
• Plan and execute social media campaigns to increase brand visibility, engagement, and audience growth.
• Monitor performance metrics, engagement rates, and audience insights to optimize social media strategies.

Skills

Social media platform management

Digital marketing trends

Written communication

Verbal communication

Content creation

Press release coordination

Education

Bachelor's degree in Marketing, Media Studies, Communications, Business Administration, or related field

Job description

Job Summary

We are looking for an experienced Social Media Handler to join our team. The ideal candidate will have hands‑on experience managing brand presence across social media platforms and executing digital communication strategies.

In this role, you will be responsible for creating engaging social media content, managing brand communication, and coordinating press releases for businesses in international markets. The candidate should have strong knowledge of social media trends, audience engagement strategies, and digital branding.

We are looking for professionals who are creative, proactive, and experienced in handling social media accounts for businesses and brands.

Key Responsibilities

Social Media Management

• Manage and maintain brand presence across platforms including LinkedIn, Instagram, Facebook.

Content Planning & Creation

• Develop and publish engaging content including posts, captions, and campaigns aligned with brand goals.

Press Release Distribution

• Coordinate and manage press releases for businesses in Pakistan and international media platforms.

Audience Engagement

• Respond to comments, messages, and interactions while maintaining a professional brand voice.

Campaign Strategy

• Plan and execute social media campaigns to increase brand visibility, engagement, and audience growth.

Analytics & Reporting

• Monitor performance metrics, engagement rates, and audience insights to optimize social media strategies.

Requirements

Education

• Bachelor's degree in Marketing, Media Studies, Communications, Business Administration, or a related field.

Experience

• 2–4 years of proven experience in social media management, digital marketing, or brand communication.

Skills

• Strong understanding of social media platforms and digital marketing trends
• Excellent written and verbal communication skills in English
• Experience managing brand accounts and online communities
• Ability to create engaging and strategic social media content
• Experience with press release coordination and media outreach is a plus