Social Media Specialist

Keeta; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A dynamic company is seeking a Social Media Manager to develop and manage engaging content strategies on platforms such as TikTok, Instagram, and YouTube. This role calls for strong copywriting skills, creativity, and a deep understanding of the MENA social media landscape to drive audience growth and engagement. Candidates proficient in both English and Arabic will find distinct advantages in this vibrant and culturally attuned environment.

Qualifications

• Experience or strong understanding of the MENA social media landscape preferred.
• Fluent in English; Arabic proficiency or cultural familiarity is a strong advantage.
• Experience in KOL/influencer collaboration is a plus.

Responsibilities

• Develop localized social media content strategies for multiple platforms.
• Manage daily operations of social media accounts and drive audience growth.
• Plan seasonal campaigns aligned with local festivals.

Skills

Copywriting

Creative Thinking

Visual Sense

Data-Driven Mindset

Education

Bachelor’s degree or above

Job description

Job Responsibilities:

1. Content Planning & Publishing Develop localized social media content strategies for platforms such as Instagram, TikTok, Snapchat, and YouTube Shorts based on brand voice and regional trends. Write bilingual (Arabic/English) captions, coordinate with designers, videographers, and editors to produce high-quality visual content. Ensure consistent posting cadence and relevant hashtag usage aligned with regional user habits and platform algorithms.
2. Account Management & Growth Manage daily operations of official social media accounts, including content scheduling, community engagement, and inbox management. Drive audience growth, engagement rates, and user conversion from social platforms to apps or websites. Track content performance metrics and generate regular reports with actionable insights.
3. Community Interaction & User Engagement Identify and engage with high-potential users to foster a loyal community. Build and manage private user groups (e.g., WhatsApp, Telegram) to boost retention and gather content ideas. Source user-generated content or real customer stories for platform content.
4. Influencer/KOL Collaboration Design localized influencer collaboration plans across platforms and markets. Support partnership negotiations, manage execution, and monitor campaign results. Maintain and expand a local influencer/KOL database with performance records.
5. Campaigns for Local Festivities & Trends Plan seasonal campaigns aligned with local festivals (e.g., Ramadan, Eid, National Day). Monitor regional sociocultural sensitivities to ensure brand-safe and compliant messaging. Execute timely and culturally relevant campaigns to capture peak engagement windows.

Requirements:

• Bachelor’s degree or above, with experience or strong understanding of the MENA social media landscape preferred.
• Deep familiarity with major platforms, especially TikTok, Instagram Reels, Snapchat, and YouTube Shorts.
• Strong copywriting skills, creative thinking, and a good visual sense.
• Fluent in English, with Arabic language proficiency or cultural familiarity considered a strong advantage.
• Data-driven mindset with the ability to extract insights from platform analytics tools.
• Proactive, communicative, and passionate about content, lifestyle, and storytelling.
• Experience in KOL/influencer collaboration is a plus.