Social Media Specialist

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

The Social Media Specialist will be part of the Marketing and Communication team reporting directly to the Marketing & Communication Manager. This incumbent will be responsible for developing and creating content, implementing strategies, tracking, and optimizing CUD's social media marketing campaigns across all digital channels.

Job Role:

The Social Media Specialist duties include, but are not limited to, the following:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Maintain a social media calendar of ongoing campaigns, as well as sporadic/one-off posts based on what’s occurring on campus, and post accordingly.
• Be an expert in content creation. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action/engage.
• Develop creative content appropriate for each social media platform: Instagram, Facebook, Twitter, LinkedIn, TikTok.
• Be active with the student body and be connected with the Student Affairs and Student Recruitment departments to be aware of all student activities to provide coverage and create engagement with students and the community on social media platforms.
• Collaborate with team members and other departments to create engaging content for CUD initiatives and events.
• Design, build, and maintain our social media presence.
• Attend CUD events on and off campus to provide social media coverage. (Some events will be outside of the standard working hours, in evenings or on weekends.)
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with agencies and other vendor partners, as required for specific campaigns and purposes.
• Brainstorm new and creative growth strategies.
• Evaluate emerging technologies. Provide ideas and perspective for the adoption of new technologies where appropriate.

Qualification & Experience

• A related university undergraduate degree or a two-three-year certificate/diploma.
• Proven work experience in social media both organic and paid campaigns.
• Experience with and an understanding of social media platforms, including but not limited to: Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate action.
• Experience in creative campaign development.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in online marketing/social media.
• Canadian affiliation or a keen understanding of Canada is preferred.

Knowledge & Skills:

• Strong planning and organizational abilities.
• Proficient in IT tools: Microsoft Word, PowerPoint, and Excel.
• Excellent communication skills, both verbal and written.
• Achievement-driven with a strong sense of commitment.
• Customer-focused with a service-oriented mindset.
• Proficiency in English (both verbal and written); knowledge of Arabic or French is an asset.
• Strong interpersonal skills and the ability to work collaboratively.
• In-depth understanding of the higher education sector, both locally and internationally.