Social Media Specialist

Confidential Company; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in Dubai seeks a social media specialist to create engaging content for TikTok and YouTube Shorts. The role involves managing social media channels, engaging with clients, and capturing live content during events. Ideal candidates will have experience in digital marketing, strong communication skills, and a passion for digital engagement.

Qualifications

• 1–3 years of experience in social media, digital marketing, or content creation.
• Strong understanding of TikTok, YouTube Shorts, and WhatsApp Business.
• Good communication skills in English (Hindi is a plus).

Responsibilities

• Create high-quality, engaging short videos for TikTok and YouTube Shorts.
• Manage TikTok & YouTube Shorts channels and interact with followers.
• Capture live content during exhibitions and trade shows.

Skills

Content Creation

Social Media Management

Digital Marketing

Communication Skills

Photo/Video Editing

Job description

1. TikTok & YouTube Shorts Content Creation

• Create high-quality, engaging short videos tailored for TikTok and YouTube Shorts
• Use trending audio, formats, and styles to boost reach
• Write catchy captions and apply relevant hashtags
• Maintain a consistent posting schedule aligned with our marketing goals

2. Social Media Platform Management & Growth

• Manage TikTok & YouTube Shorts channels
• Upload content, interact with followers, and respond to comments
• Monitor performance analytics and optimize strategies
• Stay updated with algorithm changes and platform trends
• Reply to comments and DMs promptly and professionally
• Manage B2B and B2C queries
• Escalate important messages to relevant departments
• Ensure all communication matches our brand tone

4. Exhibition & Event Coverage

• Capture live content (videos/photos) during exhibitions and trade shows
• Post real-time updates and support pre/post-event promotions

5. Walk-in Client Engagement (Gold House B2C)

• Welcome walk-in clients and provide initial assistance
• Direct customers to appropriate team members
• Collect feedback for internal reporting

6. WhatsApp Business Marketing

• Operate WhatsApp Business for promotions and inquiries
• Send broadcast messages and manage responses
• Segment contact lists for targeted messaging
• Track and improve campaign results

7. Cross-functional Support

• Work closely with the Marketing, Sales, and Design teams
• Support influencer collaborations and brand campaigns
• Help ensure consistency in content and communication across platforms

Desired Candidate Profile

• 1–3 years of experience in social media, digital marketing, or content creation
• Strong understanding of TikTok, YouTube Shorts, and WhatsApp Business
• Good communication skills in English (Hindi is a plus)
• Knowledge of social media tools and performance tracking
• Basic photo/video editing skills (mobile or software)
• Friendly, energetic, and passionate about digital engagement

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