Social Media Specialist

Binance; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Binance is seeking early career talent for their Accelerator Program in Dubai, focusing on social media management and content creation. This full-time role offers a unique opportunity to engage with the blockchain industry while enhancing professional skills and network. Candidates should have a relevant degree and fluency in English and Arabic to thrive in this dynamic environment.

Qualifications

• Currently pursuing or graduated in a relevant field.
• Strong copywriting skills in Arabic and English.
• At least one internship in social media or digital marketing.

Responsibilities

• Manage Binance MENAP social media accounts.
• Create and execute content plans.
• Analyze performance metrics for campaigns.

Skills

Social Media Management

Content Creation

Copywriting

Fluency in Arabic

Fluency in English

Education

Bachelor's in Marketing

Tools

Sprout

Emplifi

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

Binance is the global blockchain company behind the world s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

About Binance Accelerator Program

Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE .

Who May Apply

Current university students and recent graduates.

Responsibilities:

• Manage and grow Binance MENAP social media accounts (X, Instagram, Telegram, YouTube, etc.) with a clear focus on strategic content planning, publishing, and real-time engagement.
• Create and execute social media content plans and monthly content calendars across platforms.
• Localize global campaign narratives and content to resonate with the Arabic-speaking audience including cultural adaptation and accurate translation of copy.
• Work cross-functionally with design, content, product, marketing, and KOL teams to brief and execute social-first video and static content.
• Support in briefing processes for design and video production including scripting, visual direction, and deliverable formats.
• Provide social media coverage for Binance MENA activations and events, including live stories, reels, and post-event recaps.
• Collaborate with global teams to amplify global campaigns across MENA channels.
• Schedule and manage content publishing using social media tools (e.g., Sprout, Emplifi, or native schedulers).
• Analyze performance metrics and provide actionable insights to optimize future campaigns.
• Stay plugged into the crypto space and social trends (especially Crypto Twitter, Telegram, and IG).
  
  

Requirements:

• Currently pursuing or graduated from Bachelors in Marketing or other relevant fields.
• Fluency in English and Arabic is required to be able to coordinate with overseas partners and stakeholders.
• Fundamental understanding of the crypto market, on-going trends and Binance s product suite.
• Experience in content production, including briefing for video and design deliverables, event-based content creation, influencer collaborations, and community-led strategies.
• Strong copywriting skills in both Arabic and English
• Minimum at least one internship in social media, digital marketing, or content creation.
• Strong sense of ownership and responsibility, resistant to stress, self-motivated and results oriented.
• Remote and start-up experience is a plus.

Job Details Role Level:Mid-LevelWork Type:Full-TimeCountry:United Arab EmiratesCity:DubaiCompany Website:

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