Social Media Specialist

Confidential Company; Abu Dhabi; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a talented Social Media Specialist to drive their digital marketing efforts. In this dynamic role, you'll manage IT systems, optimize website performance, and create engaging content across various social media platforms. Your expertise in Google Ads and analytical skills will be pivotal in measuring campaign success and improving strategies. If you have a passion for digital marketing and a knack for creativity, this is the perfect opportunity to make a significant impact in a vibrant team environment.

Qualifications

• 2+ years in IT support, website maintenance, or digital marketing.
• Proven track record in managing social media accounts and digital campaigns.

Responsibilities

• Manage IT systems and optimize website performance.
• Execute integrated marketing campaigns across multiple channels.

Skills

Google Ads

Social Media Management

SEO Optimization

Analytical Skills

Communication Skills

Multitasking Abilities

Education

Bachelor's Degree in Marketing or IT

Tools

Google Analytics

Canva

Adobe Photoshop

Social Media Scheduling Tools

Job description

Female

Vacancy

1 Vacancy

Job Description

• Manage IT systems, ensuring seamless operation of hardware, software, and networks.
• Optimize the website for SEO and use analytics tools like Google Analytics to monitor performance.
• Manage platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Utilize social media scheduling tools for efficient content deployment.
• Create and maintain content calendars, manage post issuance, and ensure timely updates.
• Implement community engagement strategies to boost interaction and build an online community
• Manage campaigns on the Google Ads platform (Search, Display, and Video).
• Conduct keyword research and optimize ad performance to improve ROI.
• Ensure competitive positioning by managing budgets effectively.
• Test ad creatives and audience targeting for maximum efficiency
• Design and execute integrated marketing campaigns across multiple channels.
• Track and measure ROI, ensuring campaigns align with business objectives
• Use tools like Canva and Adobe Photoshop for basic graphic design.
• Edit and create videos and animations to support marketing initiatives.
• Leverage tools such as Google Analytics and Facebook Insights to track performance.
• Analyse data, interpret trends, and create actionable insights.
• Continuously monitor and improve campaign performance.
• Test different versions of ads, content, or website elements to identify the best-performing ones.
• Optimize campaigns and digital assets for improved outcomes.

Desired Candidate Profile

• Proficiency in Google Ads and social media platforms.
• Familiarity with graphic design and video editing tools.
• Strong analytical skills for interpreting data and improving strategies.
• Excellent communication and multitasking abilities.
• 2+ years in IT support, website maintenance, or digital marketing.
• Proven track record in managing social media accounts and digital campaigns.

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