Social Media Operations Specialist

WavesReach; Dubai; On-site; AED 120,000 - 210,000; Full time

Job summary

WavesReach in Dubai is seeking a Social Media Operations Specialist to drive brand growth across global platforms and strengthen community engagement in the Middle East and international markets.

You will manage accounts on X, Instagram, TikTok; create content; monitor KPIs; and support marketing campaigns with a strong understanding of crypto/Web3 culture. On-site DIFC-based role with opportunities to shape strategy.

Qualifications

• Bachelor's degree or equivalent
• Fluent English writing and communication
• Experience in social media operations, digital marketing, or community management
• Crypto/Web3 familiarity or willingness to learn quickly
• Ability to create original content (text/image/video)
• Understanding of SEO or forum-based growth methods
• Proactive, detail-oriented, able to work independently

Responsibilities

• Social Media Management: Operate and manage company accounts on X, Instagram, TikTok and other platforms.
• Community Engagement & User Support: Interact with users across X, Discord and Telegram.
• SEO & Content Distribution: Publish content on Reddit, Quora, Medium and forums; improve visibility.
• Content Creativity & Trend Tracking: Track crypto/Web3 trends; produce engaging content.
• Data Monitoring & Reporting: Track KPIs; provide internal reports for strategy optimization.

Skills

English writing

Social media operations

Digital marketing

Crypto/Web3 familiarity

Content creation

SEO awareness

Independent work

On-site at DIFC Dubai

Education

Bachelor's degree

Job description

We are seeking a Social Media Operations Specialist to drive brand growth across global platforms strengthen community engagement and support our marketing efforts in the Middle East and international markets. This role requires creativity execution ability and strong familiarity with social media cultureespecially in crypto/Web3.

Key Responsibilities

• Social Media Management
  Operate and manage company accounts on X (Twitter) Instagram TikTok and other platforms.
  Publish posts create short-form content maintain community activity and execute online campaigns and Space sessions.
• Community Engagement & User Support
  Interact with users across X Discord and Telegram.
  Provide basic support for user inquiries (wallet usage product functions general questions).
• SEO & Content Distribution
  Regularly publish content on external platforms such as Reddit Quora Medium and relevant forums.
  Implement SEO-driven approaches to improve brand visibility and organic search performance.
• Content Creativity & Trend Tracking
  Stay updated on crypto culture Web3 trends and global social media formats (memes short videos narratives).
  Produce engaging market-relevant content.
• Data Monitoring & Reporting
  Track KPIs (reach impressions engagement growth metrics).
  Provide internal reports for review and strategy optimization.

Requirements

• Bachelors degree required
• Strong English communication and writing skills
• Relevant work experience in social media operations digital marketing or community management
• Familiarity with crypto/Web3 is a strong advantage (or willingness to learn quickly)
• Ability to create original content (text image or video)
• Understanding of SEO or forum-based growth methods is a plus
• Proactive detail-oriented able to work independently
• Must work on-site at DIFC Dubai