Social Media Marketing Specialist - Digital Marketing

Tipstat; Dubai; On-site; AED 50,000 - 70,000; Full time

Job summary

A dynamic marketing company in Dubai is seeking a Marketing Specialist to develop social media strategies and manage content publishing. The ideal candidate has a Bachelor's degree in Marketing, proven experience in digital marketing campaigns, and strong analytical skills. Responsibilities include enhancing brand awareness and engaging users across various platforms. This role offers an opportunity to work in a collaborative environment with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing Communications or a related field.
• Proven experience in managing social media platforms and digital marketing campaigns.
• Strong understanding of current online marketing concepts and best practices.

Responsibilities

• Develop and implement social media strategies to enhance brand awareness.
• Create and manage published content that aligns with the company's brand voice.
• Analyze key metrics and adjust strategies accordingly.

Skills

Social media management

Content creation

Digital marketing strategies

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing or related field

Job description

Tasks

• Develop and implement social media strategies to enhance brand awareness and drive engagement across various platforms.
• Create curate and manage published content (images video written) that aligns with the companys brand voice and goals.
• Monitor listen and respond to users in a social way while cultivating leads and sales utilizing social listening tools.
• Analyze key metrics and adjust strategies accordingly to optimize performance and achieve marketing objectives.
• Collaborate with cross-functional teams to develop integrated digital marketing campaigns that leverage social media channels effectively.

Requirements

• Bachelors degree in Marketing Communications or a related field.
• Proven experience in managing social media platforms and digital marketing campaigns.
• Strong understanding of current online marketing concepts strategy and best practices.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to analyze metrics and create reports to inform future marketing strategies.