Social Media Marketing Specialist

AES International; Dubai; On-site; USD 30,000 - 50,000; Full time

Job summary

AES International is seeking a creative Social Media Specialist to enhance their digital presence. This role involves crafting engaging content for various platforms and executing innovative social media strategies. Join a company committed to positive change in the financial sector and be part of an exceptional team that values personal and professional growth.

Benefits

Comprehensive benefits

Personal and professional development opportunities

Competitive salaries

Work-life balance

Team-based approach

Qualifications

• 3-6 years of experience in social media management/digital marketing.
• Proven proficiency in curating and creating content for LinkedIn, X, Facebook, and Instagram.
• Ability to develop and maintain a content calendar for multiple platforms.

Responsibilities

• Help develop and execute creative social media strategies.
• Craft engaging social media posts and manage community interactions.
• Monitor social media performance metrics to refine strategies.

Skills

Content Creation

Social Media Management

Communication

Creativity

Community Management

Digital Marketing

Education

Bachelor’s degree or equivalent

Tools

Canva

HubSpot

Job description

The opportunity

Are you a creative digital storyteller ready to help transform how families and businesses navigate wealth and well-being?

AES is seeking a remarkable Social Media Specialist to join the Marketing team.

A career with AES represents a commitment to disrupt the status quo of traditional finance and insurance and create posi+ive change in the world.

AES pioneers the delivery of ‘life financial management’, systematic investment, and a unique human-centric model for serving globally minded, successful families. This means helping clients truly prosper and thrive in the different domains of life success.

Within the Middle East, AES offers deep benefits consulting to businesses looking for more than simply shallow insurance broking.

As the only certified fiduciaries within the AMEA region, clients and companies come to us for sage, impartial advice and we act as trusted guides to get them better results.

Position overview

In this role, you’ll help drive AES’s social media efforts by supporting the curation and creation of compelling content that resonates with the audience on LinkedIn, X, Facebook, and Instagram. You’ll help craft engaging posts and create high-quality imagery, videos, and clips that bring the brand to life. Your creativity and action-oriented mindset will ensure that AES’s social presence not only informs but inspires.

This position demands a proactive, creative, highly organised and results-driven individual with a strong commitment to integrity and an eye for detail, ready to thrive in a dynamic and evolving environment and be excited by the missionary vocation of creating posi+ive change in the lives of those we serve and our wider profession.

AES is interested in misfits, round pegs in square holes, and those brave enough to embrace and improve upon our highly differentiated approach.

In this role you’ll

• Help develop and execute creative social media strategies aligned with AES’s unique positioning.
• Assist in curating and creating content in our brand voice, as well as the voices of our two visible experts.
• Craft engaging posts tailored for LinkedIn (company and personal), X, Facebook, and Instagram that drive audience interaction.
• Help manage our social media community by responding to comments, messages, and mentions in a timely manner that aligns with our voice(s).
• Monitor competitor social media activities and identify opportunities to differentiate AES's content and approach.
• Produce and edit visual content – imagery, videos, and clips – to support digital campaigns.
• Collaborate with internal teams to ensure cohesive messaging and brand consistency.
• Stay current with social media trends and platform updates to leverage new features and evolving best practices.
• Monitor performance metrics to refine strategies and boost engagement.
• Work towards specific growth targets for follower count, engagement, and lead generation across platforms.
• Repurpose existing content into various formats optimised for each social platform to maximise reach and engagement.
• Develop regular performance reports tracking key metrics and demonstrating ROI for social media efforts.
• Maintain a deep understanding of AES’s ethos, balancing professionalism with a relatable, human touch.
• Assist the marketing team with other projects or tasks as and when needed.

What you'll bring

• 3-6 years of experience in social media management/digital marketing.
• Bachelor’s degree or equivalent from an accredited institution in any academic discipline.
• Proven proficiency in curating and creating content for LinkedIn, X, Facebook, and Instagram (examples upon request).
• Ability to develop and maintain a content calendar for multiple platforms.
• Experience with design software like Canva and basic photography and videography skills.
• Understanding of the algorithms for each platform and the key metrics that determine success.
• Basic understanding of social media crisis management and reputation monitoring.
• A creative, innovative mindset with a constant stream of fresh ideas.
• A highly action and task-oriented approach to campaign execution.
• Excellent communication skills and the ability to work collaboratively and adapt when needed.
• HubSpot experience an advantage.
• Experience building a new account from scratch an advantage
• Knowledge of the latest AI developments and how this can be used to streamline processes.
• A clear understanding of brand positioning that highlights AES’s unique, professional, and approachable identity in the financial sector.

What you’ll get in return – culture and philosophy

Since 2004, AES has been putting clients at the heart of everything. But the secret to the success of any organisation is its people, and that’s why you'll find AES to be a great place to work, driven by a passion for creating an exceptional work environment.

Our intention is to grow like other marketplace innovators and disruptors. This growth will give you accelerated personal and professional opportunity as well as a vocation.

This will be a long journey.

In the meantime, you’ll find a culture where teams obsess about creating amazing results for our clients.

We work hard and together and are the market-leading professionals in our chosen specialisms. You’ll find investment in both your personal and professional development is a top priority for us.

Here’s what we do offer:

• Higher purpose.
• The opportunity to be of service to others.
• A values-driven culture.
• The opportunity to advance your craft, progress and develop yourself.
• Stunning colleagues and a team-based approach.
• Collaborate, innovate, excel, and do the right thing while providing world-class service to our clients.
• Competitive salaries, comprehensive benefits, and opportunities for growth, while maintaining a posi+ive work-life balance.

You’ll have the opportunity to learn from our team of experts, do impactful work, touch people’s lives, and be a part of our unique culture. We take great care of the people who take care of our clients.

Why join AES?

AES is about creating Posi+ive Change. For you, for those you serve and for wider society. Our goal is to make a real difference in people’s lives and our community. We’re right for people who want a progressive, professional, highly challenging and rewarding long-term career – where you have the opportunity to control how far and fast you both grow and go.

The process

1) Submit your application.

2) You’ll be invited for an initial 45-minute interview with our HR team.

3) Innermetrix and work-related assessments.

4) 1-2 hour interview with the team leader.

5) Final 30-minute culture fit interview with a senior leader.