Social Media Marketing Lead

Marina Home Interiors; Dubai; On-site; AED 50,000 - 80,000; Full time

Job summary

A leading luxury brand is seeking a Digital & Social Media Manager to enhance brand visibility and community engagement. Responsibilities include developing innovative content strategies across platforms and managing influencer programs. Ideal candidates should have extensive experience in digital marketing within premium sectors and exhibit strong creative skills.

Qualifications

• 5-8 years of experience in premium retail, luxury fashion, or lifestyle sectors.
• Ability to create content across multiple social media channels.
• Arabic speaking preferred.

Responsibilities

• Create compelling multimedia content aligned with brand expectations.
• Manage social media budget and develop strategies.
• Monitor social media conversations and track campaign metrics.

Skills

Video editing

Photoshop

Content creation

Strategic planning

Brand awareness

Community management

Tools

Meta

Instagram

YouTube

LinkedIn

TikTok

Job description

Key Responsibilities:

• Create compelling multimedia content (copy, graphics, reels, executive quotes, short-form videos) aligned with brand and audience expectations to enable meaningful online community interaction.
• Develop creative, engaging, innovative, and impactful social strategies and content, including copywriting, asset creation, and timely activations.
• Manage the social media budget efficiently and develop targets to increase brand awareness and customer engagement.
• Collaborate with the creative team (photographers, graphic designers) on social media content.
• Coordinate with the Marketing team to build storylines, curate content, and develop social media timelines for product launches, ad campaigns, or other brand messages.

Creative & Digital Coordination: Create high-impact visuals, videos, and multi-channel activation strategies (SEO, SEM, paid media).

Influencer marketing: Source, build, and engage a strong influencer network; lead influencer programs from ideation to campaign execution, including paid and organic product seeding, events, and initiatives to drive awareness, engagement, and conversion.

Social listening & community management: Monitor social media conversations, create listening dashboards, reports, and insights. Track competitor activity within social media spaces.

Performance Monitoring & Optimization: Track key campaign metrics, media reach, and event ROI; deliver reports and insights to inform strategic improvements and align with group-wide goals.

Social Account Administration: Oversee social media account design (e.g., Facebook timeline cover, profile pictures, blog layout).

Requirements:

• 5-8 years of experience, preferably in premium retail, luxury fashion, or lifestyle sectors.
• Video editing and Photoshop skills.
• Experience with reporting and analytics on channels like Meta, Instagram, YouTube, LinkedIn, TikTok.
• Ability to create content across social media channels including Instagram, Facebook, YouTube, Pinterest, LinkedIn.
• Strategic mindset with a focus on brand awareness.
• Channel optimization experience on YouTube.
• Arabic speaking is preferred.

Please share your updated CV at [e-mail] or DM your profile directly.