Social Media Marketing Executive

MCG Talent; Dubai; On-site; AED 80,000 - 120,000; Full time

Job summary

A leading luxury fashion brand in Dubai is hiring a Social Media Marketing Executive. The ideal candidate will manage social media strategies, create engaging content, and analyze performance metrics. Candidates should have 3+ years in social media marketing, preferably in luxury fashion, with strong skills in content creation and social media tools. Immediate availability is preferred.

Qualifications

• 3+ years of experience in social media marketing, preferably within the luxury fashion sector.
• Strong background in content creation — photography, videography, short-form editing, and copywriting.
• Proven experience managing social media tools.

Responsibilities

• Develop and execute social media strategies across platforms.
• Create and manage high-quality content tailored to each channel.
• Analyze performance metrics and provide reports on insights.

Skills

Content creation

Social media management

Photography

Videography

Copywriting

Trend analysis

Tools

Meta Business Suite

Hootsuite

Canva

CapCut

Job description

Job Title: Social Media Marketing Executive

Location: Dubai, UAE

Industry: Luxury Fashion

Availability: Immediate Joiners Preferred

Language: Arabic (Preferred), English (Required)

About the Role:

We are seeking a creative and digitally savvy Social Media Marketing Executive to join a leading luxury fashion brand in Dubai. The ideal candidate is a content creator at heart, with proven experience managing social media platforms, creating compelling visual and written content, and driving engagement across digital channels.

You will play a key role in shaping the brand's online voice and storytelling, aligning content with the brand’s high-end image, and reaching our upscale audience across the GCC and beyond

Key Responsibilities:

• Develop, plan, and execute social media strategies across platforms including Instagram, TikTok, Facebook, YouTube, and Snapchat.
• Create, curate, and manage high-quality content (images, video, copy) tailored to each channel.
• Collaborate with the marketing and creative teams to support seasonal campaigns, product launches, and events.
• Engage with the online community, monitor social conversations, and manage responses in a timely and brand-appropriate manner.
• Analyze performance metrics and provide weekly/monthly reports on KPIs, insights, and recommendations for improvement.
• Stay ahead of trends in fashion, digital content, and social media best practices to keep the brand relevant and innovative.
• Work closely with influencers and stylists to coordinate collaborations and content opportunities.

Requirements:

• 3+ years of experience in social media marketing, preferably within the luxury fashion, beauty, or lifestyle sector.
• Strong background in content creation — photography, videography, short-form editing, and copywriting.
• Proven experience managing social media tools (e.g. Meta Business Suite, Later, Hootsuite, Canva, CapCut, etc.).
• Arabic speaker preferred; strong written and spoken English is a must.
• Strong aesthetic sense aligned with high-end/luxury branding.
• Self-motivated, creative, and able to work independently under tight timelines.
• Immediate availability is highly preferred.