Social Media Marketing & Branding Executive

Metahunt; Abu Dhabi; On-site; AED 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Marketing Specialist, where you will lead brand management and advertising campaigns across various platforms. This dynamic role involves creating engaging content, managing social media, and analyzing campaign performance to drive impactful marketing strategies. You will collaborate with external partners and utilize cutting-edge tools to enhance brand visibility and recognition. If you're a creative thinker with a passion for marketing and a knack for analytics, this opportunity is perfect for you to make a significant impact in a vibrant environment.

Qualifications

• 2-4 years of experience in marketing, advertising, or social media management.
• Strong knowledge of social media platforms and trends.

Responsibilities

• Develop and execute strategies to enhance brand visibility.
• Manage and optimize social media accounts and advertising campaigns.

Skills

Social Media Management

Content Creation

SEO Strategies

Advertising Campaign Management

Analytical Skills

Communication Skills

Creative Thinking

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Hootsuite

Mailchimp

Adobe Creative Suite

Job description

Marketing - Marketing/ Branding/ Advertising and Social Media Management

1. Brand Management: Develop and execute strategies to enhance brand visibility and recognition across various channels. Ensure consistent brand messaging across all marketing platforms and communications.
2. Advertising Campaigns: Plan, create, and manage advertising campaigns across digital platforms (Google Ads, Facebook, Instagram, etc.) and traditional media to achieve marketing goals.
3. Content Creation: Develop compelling content for online platforms, including social media posts, blogs, and marketing materials. Ensure content aligns with brand identity and engages target audiences.
4. Social Media Management: Manage and optimize social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.), including content creation, scheduling, community engagement, and monitoring performance metrics.
5. Analytics and Reporting: Monitor and analyze campaign performance, website traffic, and social media engagement using tools like Google Analytics and social media insights. Generate reports to track ROI and adjust strategies as needed.
6. SEO and SEM Strategies: Implement and monitor SEO best practices to increase organic search visibility. Collaborate with the team on SEM campaigns to drive paid search traffic and conversions.
7. Market Research: Conduct market research to understand target audience preferences, industry trends, and competitive landscape. Use data to drive decisions on campaign targeting and brand positioning.
8. Collaborations and Partnerships: Work closely with external vendors, influencers, and partners to expand brand reach and create collaborative marketing campaigns.
9. Event Promotion: Assist in promoting events, product launches, or special promotions via digital channels and social media platforms.
10. Campaign Budget Management: Help allocate and track the budget for advertising campaigns and social media activities to ensure cost-effective marketing efforts.

Qualifications:

1. Experience: Minimum of 2-4 years of experience in marketing, advertising, or social media management (with hands-on experience in content creation and campaign management).

Skills & Expertise:

1. Strong knowledge of social media platforms and trends.
2. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
3. Experience with paid advertising campaigns (Google Ads, Facebook Ads, etc.).
4. Excellent writing, editing, and communication skills.
5. Knowledge of SEO/SEM strategies and tools (e.g., Google Analytics, SEMrush).
6. Strong analytical skills to measure and report on campaign effectiveness.
7. Creative thinker with a strategic approach to problem-solving.

Desirable Skills:

1. Experience with email marketing and marketing automation tools (e.g., Mailchimp, HubSpot).
2. Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite.
3. Experience in video content creation or multimedia.

Personal Attributes:

1. Detail-oriented and organized with the ability to handle multiple projects simultaneously.
2. Self-starter with a passion for staying updated on the latest marketing trends and technologies.
3. Team player with a collaborative mindset.