Social Media Manager (English & Arabic)

THE CROWD GROUP; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

An innovative global marketing agency is seeking a bilingual Social Media Manager to join their expanding Dubai team. This full-time role involves developing and executing dynamic social media strategies across multiple platforms, creating engaging content, and leveraging AI tools for enhanced efficiency. The ideal candidate will thrive in a collaborative environment, bringing a wealth of experience in social media marketing, particularly within the finance and governmental sectors. With a focus on creativity and analytics, this position offers a unique opportunity to shape brand engagement and mentor junior team members. Enjoy a hybrid work model and a range of benefits, including annual flight expenses covered after one year of service.

Benefits

Annual return flight expenses covered

Company laptop

Private medical insurance

Residential & Work visas

Bonus Scheme

Hybrid working

Birthday off (paid leave)

Volunteering & Training Days (paid leave)

Qualifications

• 5+ years of experience in social media marketing, with 2 years in an agency.
• Proven track record with finance and governmental organisations.

Responsibilities

• Develop and execute social media strategies across various platforms.
• Oversee daily social media activities and community interactions.

Skills

Social Media Marketing

Content Creation

AI Tools

Analytical Skills

Bilingual (English & Arabic)

Communication Skills

Creative Mindset

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Adobe Creative Suite

Canva

Analytics Tools

Job description

Crowd is a global marketing agency amplifying demand for brands worldwide. Founded in 2012, we have offices in key business hubs globally. Our Dubai team is expanding, and we are looking for a bilingual (English & Arabic) Social Media Manager to join us on a full-time basis.

Reporting to the Social Media Director, this role will suit an ambitious and experienced social media professional who thrives in a creative and collaborative environment. The ideal candidate will have experience in the Finance and governmental sectors, with Arabic fluency and AI knowledge.

About the job

• Develop and execute social media strategies across platforms such as Facebook, Instagram, X, Threads, LinkedIn, Snapchat, and TikTok.
• Create and curate engaging, high-quality content tailored to platform-specific audiences.
• Oversee daily social media activities, including posting, commenting, and community interactions.
• Leverage AI tools to optimise workflows and improve efficiency in content creation and performance analysis.
• Monitor social media trends, audience feedback, and opportunities for brand engagement.
• Plan and produce video content, including reels and TikToks, utilising trending features and transitions.
• Analyse social media performance metrics and provide strategic insights for improvements.
• Collaborate with clients and internal teams to ensure alignment with broader marketing goals.
• Stay informed about the latest trends, tools, and best practices.
• Mentor and guide junior team members, e.g., Community Managers and Copywriters, to ensure high-quality outputs.
• Oversee the implementation of partnership and influencer campaigns, ensuring alignment with brand objectives and timelines.

Key Skills & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in social media marketing, with minimum 2 years in an agency.
• Proven track record of working with the finance industry and/or governmental organisations.
• Fluency in English & Arabic is mandatory.
• Strong knowledge of social media platforms, analytics tools, and content creation software.
• Experience with AI tools to enhance work efficiency.
• Excellent communication, analytical, and multitasking skills.
• Creative mindset with an eye for design, trends, and performance optimisation.

Bonus Skills

• Experience in GCC/MENA and EU markets.
• Video editing and photography expertise.
• Familiarity with Adobe Creative Suite, Canva, and other creative tools.

Benefits

• Annual return — flight expenses covered to home country (after 1 year of service).
• Company laptop
• Private medical insurance
• Residential & Work visas
• Bonus Scheme
• Hybrid working (3 days in the office, 2 days at home)
• Your birthday off (paid leave)
• Volunteering & Training Days (paid leave)

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